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Company profile: Traackr

1.1 - Company Overview

Traackr Logo

Traackr

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of an influencer marketing platform for global strategies, enabling influencer discovery, audience insights, influencer vetting and brand safety, campaign management, and performance measurement. Supports activations from organic advocacy to paid partnerships with tools for organizing, tracking, content and payment management, and analytics to assess impact and optimize ROI.

Products and services

  • Campaign Management: Platform-based tool that organizes, tracks, and analyzes influencer activations, with integrated content handling and payment management for orchestrating paid partnerships and organic advocacy
  • Influencer Discovery: Filter-based system that locates relevant influencers using precise parameters—job title, gender, location, and engagement rate—supporting targeted identification across organic advocacy and paid partnerships
  • Performance Measurement: Analytics-driven product that delivers metrics and analytics to assess campaign impact and optimize ROI across influencer activations from organic advocacy to paid partnerships

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Traackr

Promoqube Logo

Promoqube

HQ: Turkey Website
  • Description: Provider of social media and digital communications services, delivering social networking marketing expertise. Uses contemporary technology and digital tools to help brands shape marketing strategy, reach marketing goals, and create effective, end-to-end marketing solutions.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Promoqube company profile →
Kite Logo

Kite

HQ: United States Website
  • Description: Provider of a search application that enables users to find applications and web content, returning both app and web results and searching apps according to users’ different needs.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Kite company profile →
ShopIgniter Logo

ShopIgniter

HQ: United States Website
  • Description: Provider of a social media platform enabling digital marketers to deliver and manage media ad campaigns in social streams, helping brands and agencies reach and convert social mobile consumers at scale.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full ShopIgniter company profile →
FrontierView Logo

FrontierView

HQ: United States Website
  • Description: Provider of information and advisory services for emerging market executives, delivering subscription-based market intelligence, data, research, and analyst support across 250+ markets (FrontierView); a healthcare-specific subscription (FrontierView Healthcare); tailored consulting and analyst briefings; executive roundtables and webinars; comprehensive indicators and forecasts; and cloud-based dashboards and tools.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full FrontierView company profile →
Tapkit Logo

Tapkit

HQ: United Kingdom Website
  • Description: Provider of an online tool enabling brands to build dynamic QR codes and mobile-friendly websites.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Tapkit company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Traackr

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Buyer group 1: ████████ ████████

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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Traackr

2.2 - Growth funds investing in similar companies to Traackr

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4 - Top valuation comps for Traackr

4.2 - Public trading comparable groups for Traackr

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4.3 - M&A Transactions similar to Traackr

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Traackr

What does Traackr do?

Traackr is a provider of an influencer marketing platform for global strategies, enabling influencer discovery, audience insights, influencer vetting and brand safety, campaign management, and performance measurement. Supports activations from organic advocacy to paid partnerships with tools for organizing, tracking, content and payment management, and analytics to assess impact and optimize ROI.

Who are Traackr's competitors?

Traackr's competitors and similar companies include Promoqube, Kite, ShopIgniter, FrontierView, and Tapkit.

Where is Traackr headquartered?

Traackr is headquartered in United States.

How many employees does Traackr have?

Traackr has 1,000 employees 🔒.

When was Traackr founded?

Traackr was founded in 2010 🔒.

What sector and industry vertical is Traackr in?

Traackr is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Traackr

Who are the top strategic acquirers in Traackr's sector and industry

Top strategic M&A buyers and acquirers in Traackr's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Traackr?

Top strategic M&A buyers groups and sectors for Traackr include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Traackr's sector and industry vertical

Which are the top PE firms investing in Traackr's sector and industry vertical?

Top PE firms investing in Traackr's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Traackr's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Traackr's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Traackr's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Traackr include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Traackr's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Traackr?

The key public trading comparables and valuation benchmarks for Traackr include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Traackr for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Traackr with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Traackr's sector and industry vertical?

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What are recent capital raises and funding rounds in Traackr's' sector and industry vertical?

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