Company profile: Tracx
1.1 - Company Overview
Company description
- Provider of a cloud-based social media management system delivering business analytics through the social web. Offers Form Builder, Survey Builder, Landing Page Builder, Link in Bio, QR Codes, and Short URLs, powered by real-time social data analytics for relevancy analysis and data mining to help agencies and brands deepen customer relationships.
Products and services
- Landing Page Builder: Cloud-based tool that allows users to quickly architect landing pages incorporating video, social media buttons, and maps without coding
- Form Builder: No-code component enabling creation of online forms to capture leads and collect data, streamlining data intake and audience engagement without needing coding skills
- Survey Builder: No-code module enabling creation of surveys to gather feedback from customers and employees, designed for ease of use without coding.
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Tracx
Social360
HQ: United Kingdom
Website
- Description: Provider of a social media monitoring and analysis platform for corporate communications and public affairs, offering real-time reputation intelligence, social due diligence reports, daily reputational analysis with analyst insights, crisis communications monitoring, and ESG reputation analysis using AI and machine learning to highlight reputational strengths and weaknesses.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Gorkana
HQ: United States
Website
- Description: Provider of media intelligence and industry news for PR, communications, and journalists, offering the Cision Communications Cloud, media database, media monitoring, media analysis and insights, social media services, Gorkana Surveys, plus weekly media workshops, daily emails, media requests, and forward features.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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GlobeNewswire
HQ: United States
Website
- Description: Provider of newswire distribution for corporate press releases, financial disclosures, and multimedia content serving media, investors, organizations, and the public. Offers press release distribution to media, regulatory agencies, investors, and analysts; the Notified PR platform for social listening, media monitoring, newsroom publishing, and measurement; an AI press release generator; a newsroom; and a media contacts database.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Help a Reporter Out
HQ: United States
Website
- Description: Provider of a social media publicity platform in North America connecting journalists, content creators, PR professionals, and subject matter experts to collaborate on stories and find media opportunities. Offers the Connectively platform with the HARO Queries Feed, pitch submission, and profile creation to help reporters, bloggers, news sources, and businesses tell their stories and promote brands.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Captiv8
HQ: United States
Website
- Description: Provider of full-service, end-to-end influencer marketing solutions, offering an intuitive workflow for brands to uncover actionable insights on trends, discover and vet influencers, and seamlessly activate campaigns at scale.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Captiv8 company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Tracx
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Tracx
2.2 - Growth funds investing in similar companies to Tracx
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4 - Top valuation comps for Tracx
4.2 - Public trading comparable groups for Tracx
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