Company profile: Substack
1.1 - Company Overview
Company description
- Provider of a subscription-based publishing platform for independent writers to create, distribute, and monetize newsletters, blogs, podcasts, and videos. Tools cover content creation, email distribution, subscription management, audience analytics and growth, integrated payments (10% cut), and community features, with writers retaining ownership and setting subscription prices.
Products and services
- Audience Growth Tools: network-driven utilities that help writers grow their audience by leveraging Substack’s network to acquire new subscriptions and expand reach within the platform
- Integrated Payment System: platform-integrated billing and payment infrastructure for paid subscriptions that processes charges and revenue sharing, taking a 10% cut, and writers set their own subscription prices
- Subscription Publishing Platform: subscription-based, multi-format platform where independent writers publish newsletters, blogs, podcasts, and videos, with tools for content creation, email distribution, subscription management, and audience analytics
- Ownership retained.
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Substack
Scroll
HQ: United States
Website
- Description: Provider of a sustainable content experience that delivers amazing content to engaged users without the noise; seeks to pierce filter bubbles and leverage economic models that can afford uncomfortable truths, helping users escape the distraction economy and refocus on what matters.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Edelweiss+
HQ: United States
Website
- Description: Provider of software that helps publishers, booksellers, libraries, and reviewers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Plenigo
HQ: Germany
Website
- Description: Provider of a software-as-a-service platform for newspaper and magazine publishers to build and expand reader-funded business models, offering subscription and access management, checkout, payment gateways, automated billing and tax handling with invoicing, and a self-service app for invoice downloads, payment method changes, and churn prevention.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Wallit
HQ: United States
Website
- Description: Provider of subscription management solutions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Ezoic
HQ: United States
Website
- Description: Provider of a server-side PaaS using machine learning for publishers, offering Ad Monetization to optimize placements and revenue while improving user experience; Content Creation Tools & Video Suite to enhance SEO; Advanced Analytics with pre-configured insights; Ad Mediation to link existing partners; Direct Ads for managing direct deals; and the Humix Network to increase video views and revenue.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Substack
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Substack
2.2 - Growth funds investing in similar companies to Substack
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4 - Top valuation comps for Substack
4.2 - Public trading comparable groups for Substack
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