Company profile: Hortau
1.1 - Company Overview
Company description
- Provider of wireless, web-based irrigation management solutions integrating proprietary soil sensing with information technologies, including real-time field monitoring via soil tension probes, irrigation scheduling and advising by certified irrigation advisors, remote irrigation automation, flowmeter and well-depth monitoring, and weather data and forecasts to optimize water use and protect crops from frost, heat, and extreme weather.
Products and services
- Irrigation Management: A wireless system for real-time monitoring of field conditions, utilizing soil tension probes to inform irrigation decisions through web-based irrigation management
- Irrigation Automation: A remote-actuated system enabling remote control of irrigation systems to optimize water use and protect crops from frost and heat
- Scheduling & Advising: A data-driven service that delivers irrigation schedules based on field conditions, supported by certified irrigation advisors
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Hortau
Thompson & Morgan
HQ: United Kingdom
Website
- Description: Provider of horticultural products including flower and vegetable seeds, bulbs, bedding plants, nursery stock (perennials, shrubs, trees), and young fruit and vegetable plants, plus fruit, potatoes, garden accessories, and gardening guides. Sells via catalogue, online, retail, readers offers and promotions, and TV shopping. Established in 1955.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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PharmaCielo
HQ: Canada
Website
- Description: Provider of medicinal-grade cannabis extracts (psychoactive and non-psychoactive), CBD isolate, THC-dominant products, high-THC dried cannabis flower for medicinal use and export, pharmaceutical-grade cannabinoid APIs, and GMP-manufactured phytotherapeutics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Jones Food
HQ: United Kingdom
Website
- Description: Provider of vertical farming services and locally grown produce using renewable energy and up to 95% less water than typical agriculture. Supplies fresh herbs and leafy greens to supermarkets; offers the LÄēaf brand of vertically farmed salads and sauces (basil pesto, vegan basil pesto, basil dressing). Developing JFC2, a 148,000 sqft farm with over 1,000 tonnes annual capacity, and collaborating with Berry Gardens to trial strawberries to extend the British season to 12 months.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Biobest
HQ: Belgium
Website
- Description: Provider of natural crop care systems specializing in bumblebee pollination and sustainable crop management. Offers bumblebee hives; biological pest control via beneficial insects, mites and nematodes; biopesticides (semiochemicals, microbial and natural substances); biostimulants; high-tech IPM with advanced monitoring and scouting, plus application and pest population monitoring tools and services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Cultivate
HQ: United States
Website
- Description: Provider of cloud-based agricultural software and mobile tools that integrate satellite and drone sensor data for real-time analytics to increase production, manage risk, and maximize profitability. Offerings include a platform for managing inventory, imagery, and insights; a mobile scouting app; animal records management synced to the cloud; and a property map app for visitor navigation, even without cell service.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Cultivate company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Hortau
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Hortau
2.2 - Growth funds investing in similar companies to Hortau
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4 - Top valuation comps for Hortau
4.2 - Public trading comparable groups for Hortau
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