Company profile: Splitit
1.1 - Company Overview
Company description
- Provider of installment payment solutions that let customers use existing credit or debit cards to split purchases into interest- and fee-free monthly payments without new loans, registrations, or applications. Offers Installments-as-a-Service for easy integration, card-attached, e-commerce and VPOS installments, and pay-after-delivery options to keep the customer journey within the merchant's brand.
Products and services
- Card-attached Installments: POS-enabled capability that lets customers split purchases into interest- and fee-free installments using existing credit or debit cards, with no new loan or application required
- E-commerce Installments: White-label system for online merchants that architects interest- and fee-free monthly installment payments on existing credit cards, preserving the branded checkout experience without extra registrations or applications
- Installments-as-a-Service: Merchant-integrated platform that embeds interest- and fee-free monthly installments into existing payment systems, enabling purchases on existing credit cards without new loans, registrations, or added debt
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Splitit
Etua
HQ: Finland
Website
- Description: Provider of loan comparison services in Finland, including business loans, insurance, and related offerings. Founded in 2008, Etua.fi is the longest-operating loan comparison service in Finland, helping consumers manage household finances and delivering competitive loan offers through partnerships with leading Finnish financial companies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Aura
HQ: United States
Website
- Description: Provider of fair, affordable personal loans to working families in America, as a technology-powered Community Development Financial Institution. Offers credit-building loans from $300 to $6,000 with a 35.99% APR cap, repayable over 12–48 months with fixed payments and no prepayment penalties, serving underbanked and unbanked communities using proprietary scoring algorithms.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Mortgage Clearing
HQ: United States
Website
- Description: Provider of mortgage brokerage services, offering financial and residential loan services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Kensington Mortgages
HQ: United Kingdom
Website
- Description: Provider of mortgage lending services for residential buyers and buy-to-let landlords, with options for self-employed, contractors, and those with non-standard finances. Offers Hero Mortgage Range for NHS clinicians, teachers, firefighters, police officers, and armed forces members; eKo Cashback for environmentally friendly home improvements; Flexi Fixed for Term mortgages (11–40 years); and K-hub support for intermediaries, helping brokers secure agreements.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full Kensington Mortgages company profile →
Resolve
HQ: United States
Website
- Description: Provider of a B2B payments platform offering buy now, pay later billing for business purchases. Enables merchants to extend risk-free net terms to customers, helping manufacturers, wholesalers, and distributors increase sales and improve cash flow.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Resolve company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Splitit
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Splitit
2.2 - Growth funds investing in similar companies to Splitit
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4 - Top valuation comps for Splitit
4.2 - Public trading comparable groups for Splitit
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