Company profile: Betterment
1.1 - Company Overview
Company description
- Provider of automated investing and retirement solutions, including guided portfolios using low-cost ETFs, Cash Reserve and no-fee checking with FDIC insurance, retirement planning, and access to licensed financial advice for individual, IRA, Roth IRA, and rollover 401(k) accounts.
Products and services
- Automated Investing Technology: An algorithm-driven platform that produces expert-built diversified portfolios, guides retirement growth, and lets users access, view, share, and review investments, for a 0.25% management fee
- Guided Investing: An ETF-based product that engineers goal-oriented portfolios using low-cost ETFs, with adjustable risk profiles determined by goal type and investment duration for customized diversification
- Retirement Planning: A tax-optimized service that architects advice on IRA and Roth IRA options, rollover 401(k) strategies, and tax-efficient withdrawals aligned to long-term financial needs
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Betterment
RealtySlices
HQ: United States
Website
- Description: Provider of a marketplace for fractional real estate investing, connecting real estate sponsors and investors on a trusted Blockchain platform.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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JP Jenkins
HQ: United Kingdom
Website
- Description: Provider of a trading platform delivering liquidity solutions to private and unlisted companies, including a matched bargain facility that connects buyers and sellers through a network of regulated brokers, liquidity options for shareholders of privately held companies, and assisted financing that links companies with suitable brokers and placing agents.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Monarch Money
HQ: United States
Website
- Description: Provider of a subscription-based all-in-one personal finance platform to track expenses, consolidate financial tools, and collaborate with partners or advisors across devices, with best-in-class data connectivity to sync all accounts, AI-powered transaction rules, flexible budgeting with rollovers, investment tracking, and customizable dashboard and reports.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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RhineVest
HQ: United States
Website
- Description: Provider of fee-only, registered investment advisory services delivering financial planning and investment management, leveraging an automated investment platform. Clients can schedule meetings online and meet with an advisor virtually.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Groundbreaker
HQ: United States
Website
- Description: Provider of an all-in-one software suite for small to medium-sized commercial real estate investment firms that raise outside capital, automating fundraising, reporting, investment management, and investor relations. Includes an investor portal, on-brand reporting, fundraising and distribution automation (ACH), K-1 sharing, and secure deal rooms.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Betterment
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Betterment
2.2 - Growth funds investing in similar companies to Betterment
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4 - Top valuation comps for Betterment
4.2 - Public trading comparable groups for Betterment
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