Company profile: Krispy Kreme
1.1 - Company Overview
Company description
- Provider of premium-quality sweet treats, including Original Glazed and assorted doughnuts, and a selection of hot and iced coffees. Offers Krispy Kreme Rewards loyalty program, catering with delivery or pickup, and fundraising programs selling doughnuts and digital dozens. Developed the Krispy Kreme Hot Light app to locate nearby hot lights.
Products and services
- Assorted Doughnuts: Supplies a variety of doughnuts featuring different flavors and toppings, available in mixed-dozen configurations for convenient group orders
- Original Glazed Doughnut: Produces a premium-quality classic doughnut with a light, fluffy texture and a sweet glaze coating for a signature treat
- Krispy Kreme Rewards: Delivers a points-based loyalty program where customers earn points for purchases, redeemable for doughnuts, coffee, and other treats
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Krispy Kreme
Aladdin Campus Dining
HQ: United States
Website
- Description: Provider of food services to colleges and universities, health care facilities, schools, and business.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Bruegger's
HQ: United States
Website
- Description: Provider of fast casual bakery-cafés specializing in authentic NY-style, kettle-boiled bagels, Vermont-made cream cheeses, breakfast sandwiches with fresh-cracked cage-free eggs, signature sandwiches, wraps, crisp salads, hearty soups, gourmet coffee, and desserts, plus the Bruegger's Rewards loyalty program. Franchiser and operator of Bruegger's bakery-cafés.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Shake Shack
HQ: United States
Website
- Description: Provider of a modern-day roadside burger stand offering all-natural burgers, chicken sandwiches made from cage-free chickens, hot dogs, fries, frozen custard, and milkshakes, plus beer and wine.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Shake Shack company profile →
Hale and Hearty
HQ: United States
Website
- Description: Provider of made-from-scratch soups and comfort food prepared in their Brooklyn kitchen, using homemade stock and locally sourced ingredients to serve hungry, busy people.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Hale and Hearty company profile →
Coffee Bean & Tea Leaf
HQ: United States
Website
- Description: Provider of coffee and tea, born and brewed in California since 1963, with a home office in Los Angeles, California.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Coffee Bean & Tea Leaf company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Krispy Kreme
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Krispy Kreme
2.2 - Growth funds investing in similar companies to Krispy Kreme
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4 - Top valuation comps for Krispy Kreme
4.2 - Public trading comparable groups for Krispy Kreme
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