Company profile: First Watch
1.1 - Company Overview
Company description
- Provider of award-winning, made-to-order breakfast, brunch, and lunch using fresh ingredients prepared from scratch each morning—slicing fruits and vegetables, baking muffins, and whipping French toast batter. Menu highlights include Quinoa Power Bowl, Farm Stand Breakfast Tacos, Avocado Toast, and Chickichanga. Freshness is never compromised; no heat lamps used.
Products and services
- Farm Stand Breakfast Tacos: Farm-sourced breakfast tacos assembled to order showcase fresh ingredients and morning prep, aligning with First Watch’s no-heat-lamp standard for vibrant flavor and texture
- Fresh ingredients: Fresh-sliced fruits and vegetables prepared each morning at dawn underpin every made-to-order dish, ensuring peak flavor and texture without heat lamps and consistent, uncompromised freshness across the menu
- Made-to-order breakfast, brunch, and lunch: Prepared upon order with scratch-prepared French toast batter, freshly sliced fruits and vegetables, and baked muffins, this menu delivers breakfast, brunch, and lunch with no heat lamps
Key contacts
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Financial details
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1.2 - Competitors and similar companies to First Watch
Milk Bar
HQ: United States
Website
- Description: Provider of dessert and bakery restaurant offerings featuring crack pie/Milk Bar Pie, compost cookies, and cereal milk soft serve, with a specialty in cereal-milk ice cream and cakes with unfrosted sides. Products include Birthday Cake, Chocolate Birthday Cake, The Milk Bar Sampler, Assorted Cookie Tin, and Red Velvet Cheesecake Cake Truffle Dozen Box.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Milk Bar company profile →
Open House London
HQ: United Kingdom
Website
- Description: Provider of restaurant and bar operations, offering and operating a collection of bars and restaurants across London.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Open House London company profile →
Bagel Factory
HQ: United Kingdom
Website
- Description: Provider of freshly baked and filled bagels via convenience outlets across UK and Ireland travel hubs. Offers a variety of bagels, including vegan options; hot drinks such as Lavazza Gran Espresso with soya and oat milk; bagel platters for events with online ordering and next-day delivery in select UK cities; a mobile loyalty app with points, stamps and vouchers; and customizable pop-up bagel services at customer locations.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bagel Factory company profile →
La Croissanterie
HQ: France
Website
- Description: Provider of a wide range of sandwiches, salads, hot dishes, and desserts; La Croissanterie, founded in 1977, is a major player in the French fast food market with 230 points of sale.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full La Croissanterie company profile →
Wilson Vale
HQ: United Kingdom
Website
- Description: Provider of tailored contract catering services for office restaurants, conference venues, and independent schools, creating dishes from fresh, quality ingredients. Offers bespoke menus featuring fresh, seasonal, locally sourced produce; implements sustainability practices including food waste management, plant-focused menus, solar power and electric vehicles; commits to animal welfare standards; delivers Craft Works training.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Wilson Vale company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for First Watch
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to First Watch
2.2 - Growth funds investing in similar companies to First Watch
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4 - Top valuation comps for First Watch
4.2 - Public trading comparable groups for First Watch
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