Company profile: Goodfood
1.1 - Company Overview
Company description
- Provider of home meal solutions, delivering fresh ingredients and recipes with free delivery. Offers meal kits with pre-portioned ingredients for diverse dietary preferences (keto, paleo, vegan), ready-to-eat meals, and grocery add-ons. Supports sustainability through responsible sourcing, local farm partnerships, and Earth-friendly technologies. Mobile app enables meal planning, ordering, and delivery management.
Products and services
- Meal Kits: Diet-specific, pre-portioned ingredient assemblies for home cooking, aligned to subscriber-selected keto, paleo, and vegan recipes online, delivered free with fresh ingredients for hassle-free, family meals
- Ready-to-Eat Meals: Ready-to-eat, prepared dishes requiring minimal to no preparation, delivered free for fast mealtimes, matching the variety of original dishes subscribers select online
- Mobile App: iOS and Android, mobile application that facilitates meal planning, ordering, and delivery management, offering convenient subscriber access to select favorite recipes and manage fresh ingredient deliveries
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Goodfood
FreshDirect
HQ: United States
Website
- Description: Provider of online fresh food grocery delivery to homes and offices, offering fresh produce, meat, seafood, prepared foods, and specialty items sourced via direct relationships with suppliers. Services include DeliveryPass for unlimited free deliveries and timeslot reservations, FreshDirect At The Office in Manhattan, and prepared foods and catering options.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full FreshDirect company profile →
Dishpatch
HQ: United Kingdom
Website
- Description: Provider of finish-at-home meal kits delivering pre-prepared meals from the UK's top chefs and restaurants nationwide. Offers a Supper Club membership with free shipping, access to exclusive menus and sales, and credits; gift cards; corporate gifting with personalized messages and bulk delivery; sustainability guidance on recycling packaging; and customer support for order inquiries and changes.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Pasta Evangelists
HQ: United Kingdom
Website
- Description: Provider of fresh pasta recipe boxes delivered across the U.K., enabling restaurant-quality pasta at home. Offers a recipe kit menu with ingredients and instructions, takeaway pasta dishes, a Pasta Academy with classes and workshops, catering for events, private events with pasta-making sessions and dining experiences, and pasta-making kits.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Pasta Evangelists company profile →
Flink
HQ: Germany
Website
- Description: Provider of an online platform and app for ten-minute grocery delivery, offering a wide range of convenience items from fresh produce and herbs to bread, essentials, and home supplies, with features like order tracking and customer support; also provides rider employment with hourly wages, tips, and grocery discounts.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Flink company profile →
Reasor's
HQ: United States
Website
- Description: Provider of supermarket products and services, offering fresh produce, meat, seafood, deli and bakery items, floral arrangements, and a wine selection with trained Wine Stewards. Provides online grocery shopping with curbside pickup and delivery by personal shoppers, and engages in community programs including food drives and school supply promotions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Reasor's company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Goodfood
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Goodfood
2.2 - Growth funds investing in similar companies to Goodfood
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4 - Top valuation comps for Goodfood
4.2 - Public trading comparable groups for Goodfood
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