Company profile: TruTag
1.1 - Company Overview
Company description
- Provider of product authentication and brand protection solutions using precision-fabricated, cGMP nano-porous silica. Products include TruTags edible silica particles with unique optical patterns, SoteriaRx on-dose pharma authentication, Product Identity for electronic components and batteries, a handheld hyperspectral imager, and Trunetix data analytics to enhance supply chain security and traceability.
Products and services
- TruTags: Engineers microscopic silica particles encoded with unique optical patterns to authenticate and track products across pharmaceuticals and food, enabling item-level identification and covert verification across diverse supply chains
- SoteriaRx: Creates on-dose pharmaceutical authentication that enables tracking and verification of medicines throughout the supply chain to verify legitimacy and maintain traceability
- Hyperspectral Imager: Delivers a handheld device capturing and processing multi-megapixel hyperspectral data for object identification and characterization in field settings
Key contacts
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Financial details
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1.2 - Competitors and similar companies to TruTag
Aptos
HQ: United States
Website
- Description: Provider of the Singular Commerce Platform that unifies the entire retail enterprise, enabling retailers to deliver personalized, efficient and seamless omni-channel shopping experiences; used by over 1,000 retail brands.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Zing
HQ: United States
Website
- Description: Provider of point-of-sale and back office products for in-store and online commerce, including Register POS software that tracks inventory, runs sales reports, and integrates with e-commerce, loyalty, and marketing systems, and BackOffice, which automatically organizes sales reports by product.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Simbe Robotics
HQ: United States
Website
- Description: Provider of automation solutions for retail shelf auditing and analytics, including Tally, an autonomous robot that scans shelves to deliver real-time inventory data on product location, stock levels, and pricing; Tally Spot fixed sensors for high-frequency monitoring; TallyVision computer vision for product placement, pricing, and availability; Simbe Brand Insights for brands and vendors; the Store Intelligence Platform; and TallySense RFID for store-wide tracking.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Precima
HQ: Canada
Website
- Description: Provider of tailored, data-driven solutions leveraging deep analytics to drive sales, boost profitability, and build customer loyalty. Helps organizations improve competitive position across planning and operations, including assortment optimization, price optimization, and promotional optimization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Cantaloupe
HQ: United States
Website
- Description: Provider of small-ticket electronic payment solutions, including micro-payment processing, self-checkout kiosks, mobile ordering, connected POS, and enterprise cloud software. Offers card readers for credit/debit, EMV contactless and mobile wallets; smart coolers with remote monitoring and POS; and Seed software (Live, Pro, Markets) for sales insights and vending/micro market operations. Handles 1B+ transactions annually.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for TruTag
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to TruTag
2.2 - Growth funds investing in similar companies to TruTag
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4 - Top valuation comps for TruTag
4.2 - Public trading comparable groups for TruTag
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