Company profile: Nifty After Fifty
1.1 - Company Overview
Company description
- Provider of fitness and wellness solutions for mature adults, operating in-person wellness centers and a virtual platform with live/on-demand classes, social clubs, and coaching, addressing chronic conditions and limited mobility. Services include clinically supervised training; senior fitness for strength, balance, stability, dance and flexibility; brain health with meditation and yoga; and nutrition classes like 8-week Perfect Portions program.
Products and services
- Encore Prescribed Fitness: Clinically supervised full-body training program for mature adults, customized to individual fitness levels and needs
- Nifty after Fifty Wellness Centers: In-person, center-based health hubs delivering wellness coaching, fitness programs, and social activities for mature adults, focusing on chronic conditions and limited mobility
- Wellness Everywhere: Virtual platform delivering live and on-demand fitness classes, social clubs, and wellness resources tailored for the aging population
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Nifty After Fifty
Pure Barre
HQ: United States
Website
- Description: Provider of barre-inspired boutique fitness classes across over 450 studios in the United States and Canada, delivering low-impact, highly effective, full-body workouts using the ballet barre. Offerings include Pure Barre Classic, Define, Empower, Align, and Engage, covering strength, HIIT, flexibility, balance, and introductory fundamentals.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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View full Pure Barre company profile →
Lady of America
HQ: United States
Website
- Description: Provider of a highly specialized workout setting for women to help them achieve their fitness goals, offering a complete workout experience in a clean environment without complicated machines, delivered in a safe, friendly, high-energy atmosphere.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
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View full Lady of America company profile →
Idaho Fitness Factory
HQ: United States
Website
- Description: Provider of gym facilities offering a wide variety of workout equipment, classes, and personal training for men and women in a clean, safe, non-intimidating environment, with access to free weights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Idaho Fitness Factory company profile →
VivaGym
HQ: Spain
Website
- Description: Provider of low-cost fitness clubs in Spain, offering memberships with access to gym facilities and group classes (Pilates, Cycling, Dance, PowerWOD), personal training, VivaBox boxing in select clubs, monthly locker rental (Taquilla), and Pasaporte 200 multi-center access across Spain and Portugal, excluding the Canary Islands.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full VivaGym company profile →
Anytime Fitness
HQ: United States
Website
- Description: Provider of 24/7 gym access, personalized training programs, and a supportive community for members through a fitness center franchise model. Also offers convenient, affordable, recurring-revenue franchise opportunities for entrepreneurs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Anytime Fitness company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Nifty After Fifty
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Nifty After Fifty
2.2 - Growth funds investing in similar companies to Nifty After Fifty
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4 - Top valuation comps for Nifty After Fifty
4.2 - Public trading comparable groups for Nifty After Fifty
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