Company profile: Happiest Baby
1.1 - Company Overview
Company description
- Provider of smart baby sleep technology and products to help parents raise healthy, happy children, including the SNOO Smart Sleeper responsive bassinet (gentle rocking and soothing sounds, birth to 6 months), SNOObear white-noise teddy (activates on crying), SNOObie Smart Soother (portable white noise/nightlight, app-customizable), Sleepea 5-Second Swaddle, organic SNOO fitted sheet, and organic SNOO Sleep Sack.
Products and services
- Sleepea 5-Second Baby Swaddle: A secure-wrap swaddle engineered for easy, 5-second, secure wrapping of infants to promote safer, longer sleep during rest
- SNOObie Smart Soother: A portable, app-enabled device offering white noise and nightlight options to calm and soothe babies, customizable through an app
- SNOO Smart Sleeper: A responsive smart baby bassinet that boosts infant sleep via gentle rocking and soothing sounds, designed for infants from birth to 6 months
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Happiest Baby
Scandiborn
HQ: United Kingdom
Website
- Description: Provider of an online retail store offering a curated selection of family goods with a Scandinavian design aesthetic, including nursery decor, furniture and toys; cribs, moses baskets, cots and convertible cot beds made from eco-friendly wood with non-toxic finishes; nursing pillows, sleep aids, bed linen, clothing, and playroom storage solutions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
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FarFaria
HQ: United States
Website
- Description: Provider of an iPad app offering unlimited, instant access to a vast library of stories for family story time. Designed to stimulate interest in reading and promote families spending time together, the service is available for a low monthly cost with new stories added every week.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Kindertales
HQ: United States
Website
- Description: Provider of childcare management software for preschools and childcare centers, with attendance, meals, naps and milestone tracking; a Director Desktop Portal to monitor operations, individual locations and critical items; CRM+ with Power BI reporting to increase enrollment via flexible workflows and automations; centralized billing and messaging; and security with 256-bit SSL, firewalls, Amazon GuardDuty, and low-risk app assessments.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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FamilyEducation
HQ: United States
Website
- Description: Provider of a media, news, and society website offering web and mobile informal learning resources for parents and students.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Frugi
HQ: United Kingdom
Website
- Description: Provider of sustainably sourced, organic clothing from a Cornish fashion brand for babies, children and new mothers. Offers organic baby and kids clothes; maternity and nursing wear including dresses, jumpsuits, tops, dungarees and pyjamas; and organically and ethically sourced adult cotton apparel.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Frugi company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Happiest Baby
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Happiest Baby
2.2 - Growth funds investing in similar companies to Happiest Baby
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4 - Top valuation comps for Happiest Baby
4.2 - Public trading comparable groups for Happiest Baby
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