Company profile: Snif
1.1 - Company Overview
Company description
- Provider of an online platform for buying fragrances, offering fine fragrances in various sizes, scented candles, an at-home trial program to try scents for 7 days, scented laundry detergents, liquid scent boosters, and fragrance bundles.
Products and services
- Fine Fragrances: A consumer-grade collection of various scents in multiple sizes—Vanilla Vice, Heal the Way, Sweet Ash, Tart Deco—created for straightforward online purchasing with selectable volumes and distinct aromatic profiles
- At-Home Trial Program: An online-based, 7-day try-before-you-buy program that offers customers the ability to test fragrances at home before committing to purchase, simplifying selection and reducing decision uncertainty
- Scented Candles: Household-grade candles available in multiple scents—Off the Grid, Instant Karma, Way With Woods, Sweet Ash—fabricated to deliver long-lasting fragrance during use
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Snif
Feelunique
HQ: United Kingdom
Website
- Description: Provider of an online e-commerce platform retailing premium beauty products and related advice, serving predominantly the UK market from its Channel Islands headquarters. Offerings include facial cleansers (foam, balm, oil, gel), eye gels, under-eye patches, anti-ageing face wash, cleansing tools, and face wipes.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Feelunique company profile →
Anastasia Beverly Hills
HQ: United States
Website
- Description: Provider of professional beauty services and products based in Beverly Hills, CA, offering brow shaping, trimming, and waxing; makeup application and lessons; and individual and strip lash application, plus cosmetics including a Serum-Boosted Skin Tint for sheer-to-light glowy coverage, Ethereal Eye Gloss, and Lip Gloss in various shades.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Anastasia Beverly Hills company profile →
Ikoo
HQ: Germany
Website
- Description: Provider of international omni-channel hair care products focused on Gen Z female consumers, manufacturing and distributing 165+ SKUs across four categories.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Ikoo company profile →
My Salon Suite
HQ: United States
Website
- Description: Provider of private, fully-equipped salon suites for beauty service professionals to run their own businesses; client booking with 8,500+ salon professionals; in-person tours of available suites; and franchise opportunities with information and support.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full My Salon Suite company profile →
InstaNatural
HQ: United States
Website
- Description: Provider of natural and effective skin care products, originating as a small business with a mission to create such products.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full InstaNatural company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Snif
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Snif
2.2 - Growth funds investing in similar companies to Snif
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4 - Top valuation comps for Snif
4.2 - Public trading comparable groups for Snif
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