Company profile: PreciseTarget
1.1 - Company Overview
Company description
- Provider of data science-driven audience solutions for apparel and fashion retailers, brands, and data providers, including Meta Targeting Audiences, Google Search Audiences, and a PMAX Signal File. Offerings increase Meta reach by over 90%, lift non-branded search advertising yield by 25%+, and improve campaign performance and customer acquisition quality with high LTV signals.
Products and services
- Google Search Audiences: Platform-specific audience assemblies that boost non-branded search campaigns, delivering over 25% higher search advertising yield and improved customer acquisition quality
- Meta Targeting Audiences: Data-driven targeting components that expand Meta campaign reach by over 90%, engineered to acquire higher-quality customers
- PMAX Signal File: Enterprise-grade signal file supplying high LTV signals to improve campaign performance and customer quality across PMAX media
Key contacts
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Financial details
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1.2 - Competitors and similar companies to PreciseTarget
PPC Scope
HQ: United States
Website
- Description: Provider of an Amazon Sponsored Products (PPC) advertising analytics and optimization platform.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Vypr
HQ: United Kingdom
Website
- Description: Provider of a data validation platform.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Swaven
HQ: France
Website
- Description: Provider of a SaaS shopper monetization platform and proprietary shoppable technology (PoP) that leverages the full digital media mix to drive e-commerce, e-retail, and offline sales through customized shoppable experiences; includes solutions for seamless path to checkout at any retailer, first-party insights and multichannel analytics, closed-loop attribution, benchmarking, API integrations, and audience segmentation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Opportunity Network
HQ: United States
Website
- Description: Provider of an enterprise AI platform for consumer engagement, trusted by brands in retail and sports.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Stockbase
HQ: The Netherlands
Website
- Description: Provider of a platform that connects brands and retailers, enabling brands to upload product stock and images to publish products on retailers’ webshops. Retailers use it to extend their product offering to consumers, with options to ship to the store or directly to a consumer.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for PreciseTarget
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to PreciseTarget
2.2 - Growth funds investing in similar companies to PreciseTarget
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4 - Top valuation comps for PreciseTarget
4.2 - Public trading comparable groups for PreciseTarget
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