Company profile: Smalls
1.1 - Company Overview
Company description
- Provider of high-quality, human-grade cat food made with fresh ingredients, offered via a monthly subscription delivering vet-formulated meals with at least 80% animal proteins, full hydration, and no preservatives. Offers a Sampler Box for trial, Cat Concierge support via text or email for orders and cancellations, and a referral program rewarding customer referrals.
Products and services
- Cat Concierge: Text-based customer support service available via text or email that assists with orders, cancellations, and any issues related to the products and subscriptions
- Fresh Cat Food Subscription: Human-grade service that delivers monthly fresh cat meals with at least 80% animal proteins, ensuring full hydration and no preservatives in every shipment
- Sampler Box: Fresh trial box that lets customers sample different meals before committing to a subscription, with the option to cancel anytime
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Smalls
Chewy
HQ: United States
Website
- Description: Provider of online retail for pet-related products in the US, offering pet food, treats, hard goods (including crates, leashes, and bowls), pharmacy categories, over-the-counter medications, medical prescription fulfillment, and pet services for dogs, cats, fish, birds, small pets, and horses.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Chewy company profile →
Bonnie and Clyde Pet Goods
HQ: Canada
Website
- Description: Provider of a platform to buy fish oil for dogs and other pet goods.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bonnie and Clyde Pet Goods company profile →
PawedIn
HQ: United States
Website
- Description: Provider of a community platform that connects pet parents and service providers through detailed profiles, enabling users to find the best local pet professionals and collaborate to provide the best care for pets everywhere.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full PawedIn company profile →
Open Farm
HQ: Canada
Website
- Description: Provider of premium, healthy pet food and treats, including grain-free chicken jerky strips made with humanely raised chicken, chickpeas, and flaxseed; Surf & Turf freeze-dried raw patties for dogs with humanely raised beef, wild-caught salmon, beef heart, and beef liver; and grass-fed beef freeze-dried raw dog food with organic vegetables and superfoods.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Open Farm company profile →
True Leaf
HQ: Canada
Website
- Description: Provider of safe, effective natural products for people and pets, with a focus on plant-based pet supplements supporting mobility, calm behavior, immune function, and oral health. Offerings include green-lipped mussel formulations with omega-3, glucosamine sulfate, and chondroitin; L-theanine calming products; hemp seed oil and powder to support brain and nerve function; and omega-3s to support heart health.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full True Leaf company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Smalls
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Smalls
2.2 - Growth funds investing in similar companies to Smalls
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4 - Top valuation comps for Smalls
4.2 - Public trading comparable groups for Smalls
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