Company profile: What If Media Group
1.1 - Company Overview
Company description
- Provider of data-driven marketing campaigns powered by ARIA, a proprietary AI platform that analyzes consumer behavior to deliver targeted offers. Services include intelligent targeting with self-reported and behavioral data, omnichannel engagement, and custom customer activation and acquisition to drive purchases or sign-ups via data collection and high-touch marketing.
Products and services
- ARIA: Custom-engineered AI platform that analyzes consumer behavior to deliver targeted marketing offers, powering data-driven engagement and re-engagement campaigns for clients across diverse audiences
- OmniChannel: Enterprise-grade marketing system that utilizes multiple channels to engage and re-engage consumers wherever they are, coordinating outreach across client campaigns
- Intelligent Targeting: Algorithmic ad targeting that leverages self-reported and behavioral data for precise audience selection and placement across clients’ campaigns
Key contacts
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Financial details
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1.2 - Competitors and similar companies to What If Media Group
Sprout
HQ: United States
Website
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- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Carnival
HQ: United States
Website
- Description: Provider of a mobile marketing platform enabling brands and agencies to run interactive messages and analytics into their mobile apps. Launched in 2008 by Guy Horrocks and Cody Bunea; based in New York, New York.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Carnival company profile →
GWI
HQ: United Kingdom
Website
- Description: Provider of a global consumer research platform.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Greenfly
HQ: United States
Website
- Description: Provider of a software platform and mobile app that automate the collection, organization, and distribution of short-form videos and photos for sports and entertainment organizations, enabling a continuous flow of digital media to organically grow audiences.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Unstack
HQ: United States
Website
- Description: Provider of a no-code commerce and marketing platform enabling marketers and entrepreneurs to build and grow eCommerce businesses. Offers headless commerce and website creation, personalized storefronts and shoppable landing pages, dynamic product catalogs, fully hosted pages, dynamic bundles/promotions, and multi-store/geo support.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Unstack company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for What If Media Group
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to What If Media Group
2.2 - Growth funds investing in similar companies to What If Media Group
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4 - Top valuation comps for What If Media Group
4.2 - Public trading comparable groups for What If Media Group
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