Company profile: NewsCred
1.1 - Company Overview
Company description
- Provider of a content marketing platform supporting the full content and campaign lifecycle—planning, creation, storage, distribution, and analysis—with centralized campaign planning (shared briefs, task management, robust calendars), integrated digital asset management, an omnichannel editor for multi-channel delivery with structured content blocks and flexible workflows, and content performance analytics.
Products and services
- Centralized Campaign Planning: Architects a modular planning tool with shared briefs, task management, and robust calendars delivering detailed visibility into marketing activities across campaigns
- Content Marketing Platform: Engineers an enterprise-grade platform supporting the entire content and campaign lifecycle, spanning planning, creation, storage, distribution, and analysis for end-to-end marketing execution
- Omnichannel Editor: Develops an omnichannel-ready editor enabling create-once, deliver-everywhere content via structured content blocks and flexible workflows across multiple channels
Key contacts
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Financial details
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1.2 - Competitors and similar companies to NewsCred
Dymatrix
HQ: Germany
Website
- Description: Provider of analytical CRM, marketing automation, campaign management, and customer intelligence solutions, including a Customer Data Platform for comprehensive customer profiles, multi-channel marketing automation, predictive analytics, and customer analytics, with capabilities in data management/big data, analysis/BI, planning, targeting and segmentation, design and content, real-time recommendations, and campaign optimization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Embee Mobile
HQ: United States
Website
- Description: Provider of crowdsourcing PaaS and mobile-based insight communities that enable clients to gain rapid, accurate insights into mobile users' behaviors and experiences worldwide. Runs a global community where members complete tasks for customers and are compensated in mobile airtime, helping marketers and researchers understand what consumers think, feel, do, say, watch, and buy.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Refgo
HQ: United States
Website
- Description: Provider of a white-label online marketing solution for small businesses, addressing key needs to get reviews, get mobile, and get found on search engines (SEO). Offered as a white-label solution to organizations that provide online marketing products/services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Foleon
HQ: The Netherlands
Website
- Description: Provider of a content creation platform that enables anyone to create interactive, on-brand content. Offers Foleon Docs for media-rich, cross-device experiences with built-in analytics and CRM integration; a drag-and-drop builder; a templating library of customizable templates; analytics with engagement and ROI insights; integrations with CRM/MAP tools; and collaboration with template management, team workspaces, and commenting/review.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Advantage
HQ: United States
Website
- Description: Provider of agency management software and an all-in-one platform for ad agencies and creative teams, streamlining workflows across media planning and buying, project management, finance and accounting. Offers tools for billing, budgets and forecasts, task and resource management, time tracking, and financial oversight to improve productivity and profitability.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for NewsCred
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to NewsCred
2.2 - Growth funds investing in similar companies to NewsCred
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4 - Top valuation comps for NewsCred
4.2 - Public trading comparable groups for NewsCred
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