Company profile: OptiMine
1.1 - Company Overview
Company description
- Provider of agile marketing measurement and optimization solutions, including OptiMine INSIGHT for privacy-safe attribution across digital and traditional channels with online and offline conversions; OptiMine INSPIRE for real-time scenario planning of spend and performance; OptiMine INTENT for AI-driven marketing mix modeling and budget optimization; and an Agency Partner Program leveraging its analytics platform.
Products and services
- OptiMine INTENT: An AI-driven marketing mix modeling and optimization product that evaluates various budget alternatives using AI to optimize marketing investments and achieve specific business goals
- OptiMine INSIGHT: A privacy-safe marketing attribution system that measures incremental impacts across digital and traditional channels with conversions captured online and offline, delivering detailed campaign measurement for marketers
- OptiMine INSPIRE: A real-time scenario planning tool enabling marketers to explore different spend levels and their impacts, identifying optimal investment levels and performance lift opportunities
Key contacts
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Financial details
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1.2 - Competitors and similar companies to OptiMine
censhare
HQ: Germany
Website
- Description: Provider of a content management platform and content monetization services, offering PIM, DAM, CMS and headless CMS to centralize product data and digital assets, streamline media-neutral content creation and automation, plus print production management, translation and localization, brand and variant management, digital transformation, and marketing project management.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Textbroker
HQ: United States
Website
- Description: Provider of an online marketplace for on-demand, unique written content, connecting customers with a network of more than 200,000 freelance authors. Supports nine languages, including German, French, Italian, Dutch, Portuguese, Brazilian Portuguese, Spanish, UK English and US English.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Eppo
HQ: United States
Website
- Description: Provider of an AB experimentation and feature management platform that makes testing accessible across organizations, enabling companies to tie product, AI, and marketing efforts to revenue and growth, and allowing every function to adopt experimentation through easy integration with cloud services and MarTech tools.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Distribion
HQ: United States
Website
- Description: Provider of web-based marketing solution software that enables marketers to manage the complex needs of distributed marketing organizations through a single integrated platform, empowering producers and franchises with dynamic customization of corporate collateral.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Achoo
HQ: Sweden
Website
- Description: Provider of a widget that helps bloggers gain more traffic by leaving their traffic data.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Achoo company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for OptiMine
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to OptiMine
2.2 - Growth funds investing in similar companies to OptiMine
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4 - Top valuation comps for OptiMine
4.2 - Public trading comparable groups for OptiMine
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