Company profile: System1
1.1 - Company Overview
Company description
- Provider of marketing and brand consultancy services with proprietary market research and advertising solutions grounded in behavioural science. Since 1999, it has applied psychology and behavioural economics to online research and ad techniques. Offerings include Test Your Ad, 5-Star Innovation, Brand Health, The Greenprint, Ad Of The Week, and the Uncensored CMO Podcast.
Products and services
- Test Your Ad: A proprietary platform for marketers to test advertisement effectiveness, delivering next-day predictions, intuitive metrics, and diagnostics
- Brand Health: A predictive service offering measures to understand brand health, predict future performance, and improve brand strategy
- 5-Star Innovation: A behavioural-science-grounded tool to evaluate and select the best ideas for investment, spanning minor tweaks to major innovations
Key contacts
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Financial details
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1.2 - Competitors and similar companies to System1
Beacon Group
HQ: United States
Website
- Description: Provider of strategy consulting focused on growth strategies and tactics for healthcare, life sciences, aerospace, defense, government, technology, industrial technology, and market modeling industries.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Sloane & Company
HQ: United States
Website
- Description: Provider of strategic communications services, including corporate communications, media relations, shareholder activism and corporate governance counsel, M&A and transaction communications, special situations and crisis communications, and investor relations. Develops and delivers messages to key audiences, enhances visibility, manages public perception, and supports high-stakes deals, litigation, restructuring, and crises.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Daugherty
HQ: United States
Website
- Description: Provider of IT services including full lifecycle application management from architecture strategy to custom development; AWS cloud migration for scalability, resiliency and third‑party integration; development center-led maintenance, training and support; data science and AI for safety, security and predictive capabilities; Agile training and transformation; and business solutions advisory.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Citisoft
HQ: United States
Website
- Description: Provider of asset management services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
View full Citisoft company profile →
MGT Consulting
HQ: United States
Website
- Description: Provider of consulting services for public sector organizations nationwide, spanning technology (IT infrastructure management, cybersecurity, MDR), education (student engagement and organizational effectiveness), performance (financial, human capital, equity), financial (revenue/spending analysis, cost allocation, fiscal management assessments), disparity studies, and human capital (talent and leadership development, policy and program transformation).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MGT Consulting company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for System1
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to System1
2.2 - Growth funds investing in similar companies to System1
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4 - Top valuation comps for System1
4.2 - Public trading comparable groups for System1
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