Company profile: APG|SGA
1.1 - Company Overview
Company description
- Provider of digital and analogue out-of-home advertising solutions across Switzerland, including DOOH ePanels and eBoards and traditional poster formats (F12, F200, F24). Manages advertising spaces in airports (Zurich Airport), railway stations, mountain regions, shopping centers, streets, public transport, and city centers, with options like branding zones, MegaPosters, and information systems.
Products and services
- Analogue Out of Home Advertising: APG|SGA delivers static poster campaigns using standardized F12, F200, and F24 formats across streets, shopping centers, and public transport for broad, location-specific reach
- Digital Out of Home (DOOH) Advertising: APG|SGA supplies high-traffic digital campaigns using ePanels and eBoards positioned in airports, railway stations, and city centers for broad audience reach
- Railway Station Advertising: APG|SGA markets multi-format digital and analogue panels across Swiss railway stations to reach commuters
Key contacts
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Financial details
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1.2 - Competitors and similar companies to APG|SGA
Qualifa
HQ: United Kingdom
Website
- Description: Provider of award-winning multilingual lead generation and market research services for B2B publishing, marketing, events and tech companies, helping raise brand and solution awareness in target market communities with relevant content through passionate understanding and 1-to-1 communication.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
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Gewista
HQ: Austria
Website
- Description: Provider of outdoor advertising services in Austria, offering billboard spaces, city lights, rolling boards, advertising columns, transport media, surfaces for permanent advertising and information signs, and special advertising carriers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Ocean Outdoor
HQ: United Kingdom
Website
- Description: Provider of large-format digital out-of-home advertising at iconic, super-premium landmark locations, offering DOOH technology solutions such as DeepScreen 3D, Vehicle Detection Technology, SimplyFi Wi‑Fi sponsorship, and Augmented Reality; managing BFI IMAX advertising; operating full-motion city center networks The Loop and The Grid; and investing in data including screen-enabled Wi‑Fi, facial detection, and geolocation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Lambert
HQ: United States
Website
- Description: Provider of public relations, investor relations, and integrated marketing, featuring an integrated PR and IR agency model based on communications and marketing strategies that deliver measurable results and bottom-line impact for its clients.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Lambert company profile →
Audiencly
HQ: Germany
Website
- Description: Provider of services to blue-chip gaming clients such as IGG, NetEase, and Socialpoint; a growing and profitable company.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for APG|SGA
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to APG|SGA
2.2 - Growth funds investing in similar companies to APG|SGA
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4 - Top valuation comps for APG|SGA
4.2 - Public trading comparable groups for APG|SGA
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