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Company profile: WhiteAway

1.1 - Company Overview

WhiteAway Logo

WhiteAway

Headquarter: Denmark
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of an online platform for finding and buying home appliances, offering kitchen and household appliances at competitive prices with free delivery within a few days. Partners with brands such as Miele, Bosch, Siemens, and AEG. Product range includes freestanding and integrated refrigerators, American refrigerators, wine coolers, maturation cabinets, and energy-efficient dryers. Launched in 2007.

Products and services

  • Amerikanerkøleskabe (American Refrigerators): Large-capacity, side-by-side units featuring Door Cooling and low noise levels, engineered to provide expansive household refrigeration across generous compartments
  • Fritstående køleskabe (Freestanding Refrigerators): Multi-material models with different capacities and noise levels, produced to deliver practical household chilling and storage across diverse unit sizes
  • Integrerbare køleskabe (Integrated Refrigerators): Built-in appliances architected to fit seamlessly into kitchen cabinetry, offered in various sizes and capacities for concealed, cohesive installations

Key contacts

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Financial details

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1.2 - Competitors and similar companies to WhiteAway

Deramores Logo

Deramores

HQ: United Kingdom Website
  • Description: Provider of online, award-winning knitting and crochet retail, sourcing and curating the finest fibers from across the globe and delivering them to your door; the UK's leading online retailer founded in 2010.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Deramores company profile →
Great Jones Logo

Great Jones

HQ: United States Website
  • Description: Provider of modern kitchen collections that marry substance with style, designed with support from top leaders in food and fashion and produced to the highest quality standards; aims to equip, encourage, and inspire people to cook more frequently.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Great Jones company profile →
Centah Logo

Centah

HQ: Canada Website
  • Description: Provider of global SaaS solutions for the home improvement industry, including workflow and lead management, call center services, and marketplaces connecting homeowners with service providers. Offerings include automated lead distribution, lifecycle and complaint management, multilingual contact center support, pre-qualification, and appointment booking.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Centah company profile →
Paintzen Logo

Paintzen

HQ: United States Website
  • Description: Provider of interior and exterior painting services, cabinet painting, wallpaper installation, and custom painting (murals, decorative art, stenciling, logo painting), plus color resources such as free swatches, visualization tools, and expert consultations. Uses data and technology, quick quoting, and a network of experienced painters to complete projects quickly and hassle-free across the country.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Paintzen company profile →
Curbio Logo

Curbio

HQ: United States Website
  • Description: Provider of smart, hassle-free home improvement services to prepare homes for market or move-in, partnering with real estate agents and homeowners. Offerings include pre-sale updates with no upfront costs, renovations from minor updates to full remodels, basic prep and repairs, inspections with easy-to-read reports and quick estimates, staging with costs deferred until closing, and an app for instant estimates and project tracking.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Curbio company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for WhiteAway

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Buyer group 1: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to WhiteAway

2.2 - Growth funds investing in similar companies to WhiteAway

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4 - Top valuation comps for WhiteAway

4.2 - Public trading comparable groups for WhiteAway

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4.3 - M&A Transactions similar to WhiteAway

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About WhiteAway

What does WhiteAway do?

WhiteAway is a provider of an online platform for finding and buying home appliances, offering kitchen and household appliances at competitive prices with free delivery within a few days. Partners with brands such as Miele, Bosch, Siemens, and AEG. Product range includes freestanding and integrated refrigerators, American refrigerators, wine coolers, maturation cabinets, and energy-efficient dryers. Launched in 2007.

Who are WhiteAway's competitors?

WhiteAway's competitors and similar companies include Deramores, Great Jones, Centah, Paintzen, and Curbio.

Where is WhiteAway headquartered?

WhiteAway is headquartered in Denmark.

How many employees does WhiteAway have?

WhiteAway has 1,000 employees 🔒.

When was WhiteAway founded?

WhiteAway was founded in 2010 🔒.

What sector and industry vertical is WhiteAway in?

WhiteAway is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for WhiteAway

Who are the top strategic acquirers in WhiteAway's sector and industry

Top strategic M&A buyers and acquirers in WhiteAway's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for WhiteAway?

Top strategic M&A buyers groups and sectors for WhiteAway include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in WhiteAway's sector and industry vertical

Which are the top PE firms investing in WhiteAway's sector and industry vertical?

Top PE firms investing in WhiteAway's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in WhiteAway's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in WhiteAway's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in WhiteAway's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to WhiteAway include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in WhiteAway's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for WhiteAway?

The key public trading comparables and valuation benchmarks for WhiteAway include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for WhiteAway for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for WhiteAway with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in WhiteAway's sector and industry vertical?

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What are recent capital raises and funding rounds in WhiteAway's' sector and industry vertical?

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