Company profile: BokaDirekt
1.1 - Company Overview
Company description
- Provider of an online booking marketplace for the health and beauty sector, enabling users to book hairdresser services (haircuts, coloring, extensions, last-minute slots), massages (Thai, foot, lymphatic), appointments with chiropractors and naprapaths, nail care and treatments, eyelash tinting/extensions, facials, pedicures, and more at nearby salons.
Products and services
- Frisör (Hairdresser): Online booking platform enabling reservations for haircuts, hair extensions, hair coloring, and last-minute slots with hairdressers
- Massage: Phone- and Internet-enabled booking service for Thai massage, foot massage, lymphatic massage, and appointments with chiropractors and naprapaths
- Boka skönhet (Book Beauty): Marketplace-based portal that schedules haircuts, nail care, lash lifts, massages, and foot care at nearby salons.
Key contacts
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Financial details
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1.2 - Competitors and similar companies to BokaDirekt
CozyKin
HQ: United States
Website
- Description: Provider of personal care by matching families to share a Montessori-trained nanny with modern tools.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full CozyKin company profile →
Taskrabbit
HQ: United States
Website
- Description: Provider of task-related services operating in thousands of cities across nine countries (Canada, France, Monaco, Germany, Italy, Portugal, Spain, United Kingdom, and United States) and available in 200+ IKEA stores worldwide; founded in 2008 and acquired by Ingka Group (IKEA) in 2017.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Taskrabbit company profile →
Canadian Nanny
HQ: Canada
Website
- Description: Provider of Canada’s largest and most recognized online service connecting families with nannies, babysitters, adult caregivers, housekeepers, and pet care, offering full- and part-time options plus light housekeeping and meal preparation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Canadian Nanny company profile →
Tutti
HQ: Switzerland
Website
- Description: Provider of a leading marketplace in Switzerland for free advertisements, launched in 2010 by Norwegian media group Schibsted. In 2013, Tamedia integrated its classified advertisement platform piazza.ch into tutti.ch, where visitors can find advertisements in categories.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Tutti company profile →
HelloTech
HQ: United States
Website
- Description: Provider of in-home tech support and consultation delivered by a background-checked, vetted on-demand workforce, including TV mounting; computer repair and troubleshooting (remote or in-home); WiFi and network connectivity support; smart device setup; smart security camera installation; and smart thermostat installation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full HelloTech company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for BokaDirekt
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to BokaDirekt
2.2 - Growth funds investing in similar companies to BokaDirekt
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4 - Top valuation comps for BokaDirekt
4.2 - Public trading comparable groups for BokaDirekt
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