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Company profile: Diageo

1.1 - Company Overview

Diageo Logo

Diageo

Headquarter: United Kingdom
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of premium beverage alcohol brands across spirits, beer, and wine, including Johnnie Walker Scotch whisky, Guinness stout beer, Tanqueray gin, Baileys cream liqueur, Smirnoff vodka, and Captain Morgan rum.

Products and services

  • Guinness: An iconic stout beer originating from Ireland, famous for its dark color and creamy head, representing classic stout character with Irish roots (stout)
  • Johnnie Walker: A globally recognized Scotch whisky brand, known for distinctive blends and a rich history, exemplifying blended Scotch tradition and brand heritage (Scotch)
  • Smirnoff: A vodka brand known for its versatility and clean taste, widely used in cocktails for adaptable mixing and clean-tasting cocktails (vodka)

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Diageo

Fort Garry Brewing Logo

Fort Garry Brewing

HQ: Canada Website
  • Description: Provider of beer brewing in Winnipeg, Manitoba.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Fort Garry Brewing company profile →
Q Mixers Logo

Q Mixers

HQ: United States Website
  • Description: Provider of carbonated mixers and beverages crafted from real ingredients, sold in bars, restaurants, groceries, and liquor stores. Portfolio includes tonic water (including Indian tonic), ginger beer, ginger ale, club soda, grapefruit and kola flavors, plus prepared cocktail mixes such as Margarita and Bloody Mary mixes.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Q Mixers company profile →
Mad Lemon Logo

Mad Lemon

HQ: United States Website
  • Description: Provider of premium liquor-infused lemonade cocktails blending unexpected herbs, fruits, and spices with fresh lemon juice, maple syrup, cane sugar, sparkling water, and black tea. Offerings include Classic Lemonade (vodka), Raspberry Key Lime (vodka), Orange Groove (vodka tea), Ginger Pear (whiskey tea), and Pineapple Jalapeno (tequila).
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Mad Lemon company profile →
Walsh Whiskey Logo

Walsh Whiskey

HQ: Ireland Website
  • Description: Provider of premium and super-premium, triple-distilled craft Irish whiskeys, including Writers’ Tears and The Irishman.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Walsh Whiskey company profile →
Anadolu Efes Logo

Anadolu Efes

HQ: Turkey Website
  • Description: Provider of global brands of Turkey.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Anadolu Efes company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Diageo

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Buyer group 1: ████████ ████████

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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Diageo

2.2 - Growth funds investing in similar companies to Diageo

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4 - Top valuation comps for Diageo

4.2 - Public trading comparable groups for Diageo

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4.3 - M&A Transactions similar to Diageo

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Diageo

What does Diageo do?

Diageo is a provider of premium beverage alcohol brands across spirits, beer, and wine, including Johnnie Walker Scotch whisky, Guinness stout beer, Tanqueray gin, Baileys cream liqueur, Smirnoff vodka, and Captain Morgan rum.

Who are Diageo's competitors?

Diageo's competitors and similar companies include Fort Garry Brewing, Q Mixers, Mad Lemon, Walsh Whiskey, and Anadolu Efes.

Where is Diageo headquartered?

Diageo is headquartered in United Kingdom.

How many employees does Diageo have?

Diageo has 1,000 employees 🔒.

When was Diageo founded?

Diageo was founded in 2010 🔒.

What sector and industry vertical is Diageo in?

Diageo is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Diageo

Who are the top strategic acquirers in Diageo's sector and industry

Top strategic M&A buyers and acquirers in Diageo's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Diageo?

Top strategic M&A buyers groups and sectors for Diageo include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Diageo's sector and industry vertical

Which are the top PE firms investing in Diageo's sector and industry vertical?

Top PE firms investing in Diageo's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Diageo's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Diageo's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Diageo's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Diageo include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Diageo's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Diageo?

The key public trading comparables and valuation benchmarks for Diageo include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Diageo for public valuation benchmarks?

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What are recent M&A transactions in Diageo's sector and industry vertical?

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What are recent capital raises and funding rounds in Diageo's' sector and industry vertical?

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