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Company profile: Air Up

1.1 - Company Overview

Air Up Logo

Air Up

Headquarter: Germany
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of a scent-based drinking bottle system that flavors water via aroma, promoting hydration without added sugars or calories. Offers scent pods, customizable bottles, and a subscription service for regular pod delivery.

Products and services

  • Scent Pods: Air up produces attachable scent pods containing various aromas that, when secured to the drinking bottle, flavor water as it is consumed, creating a unique sugar- and calorie-free experience
  • Drinking Bottle System: Air up engineers a modular drinking bottle system that allows users to flavor water through scent, encouraging hydration without added sugars or calories during normal consumption
  • Subscription Service: Air up delivers an automated subscription service supplying regular delivery of scent pods, ensuring users never run out of favorite flavors for their bottle system

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Air Up

Whirlpool Logo

Whirlpool

HQ: United States Website
  • Description: Provider of major home appliances, including laundry appliances, refrigeration and room air conditioning equipment, cooking appliances, dishwashers, mixers and other small household appliances, and hermetic compressors. Offers consumer appliance care and brand licensing, and operates manufacturing and technology research centers with headquarters and offices in North America, EMEA, Latin America, and Asia.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Whirlpool company profile →
Lifetime Brands Logo

Lifetime Brands

HQ: United States Website
  • Description: Provider of kitchenware, tableware, and home décor products, including kitchen tools and gadgets; cutlery and cutting boards; bakeware and cookware; spices and pantryware; wine, beer, and bar tools; flatware, dinnerware, tableware accessories, crystal stemware, giftware, and barware; plus decorative accessories and non-electric lighting.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Lifetime Brands company profile →
Steelite Logo

Steelite

HQ: United Kingdom Website
  • Description: Provider of tabletop products for the international hospitality industry, including alumina vitrified dinnerware (Distinction and Performance), chip- and stain-resistant melamine dinnerware, fine bone china (Rene Ozorio and Royal Bone China), durable stoneware, and the Folio collection of dinnerware, glassware, and flatware for banqueting and fine dining.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Steelite company profile →
Castaldi Lighting Logo

Castaldi Lighting

HQ: Italy Website
  • Description: Provider of indoor and outdoor lighting solutions, designing and manufacturing suspension, ceiling, pendant, and recessed lighting products, including SOSIA D06 with white light, excellent color rendering and energy efficiency, AXEL IP65 D87 for outdoor use, and EIDOS ceiling, pendant, and recessed models. Products are installed worldwide at sites like Ferrari World Park in Abu Dhabi and Westminster University in London.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Castaldi Lighting company profile →
Real Flame Logo

Real Flame

HQ: United States Website
  • Description: Provider of a full range of indoor electric fireplaces, outdoor fire features, cabinets, and furniture, which it fabricates, designs, and markets.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Real Flame company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Air Up

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Buyer group 1: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Air Up

2.2 - Growth funds investing in similar companies to Air Up

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4 - Top valuation comps for Air Up

4.2 - Public trading comparable groups for Air Up

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4.3 - M&A Transactions similar to Air Up

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Air Up

What does Air Up do?

Air Up is a provider of a scent-based drinking bottle system that flavors water via aroma, promoting hydration without added sugars or calories. Offers scent pods, customizable bottles, and a subscription service for regular pod delivery.

Who are Air Up's competitors?

Air Up's competitors and similar companies include Whirlpool, Lifetime Brands, Steelite, Castaldi Lighting, and Real Flame.

Where is Air Up headquartered?

Air Up is headquartered in Germany.

How many employees does Air Up have?

Air Up has 1,000 employees 🔒.

When was Air Up founded?

Air Up was founded in 2010 🔒.

What sector and industry vertical is Air Up in?

Air Up is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Air Up

Who are the top strategic acquirers in Air Up's sector and industry

Top strategic M&A buyers and acquirers in Air Up's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Air Up?

Top strategic M&A buyers groups and sectors for Air Up include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Air Up's sector and industry vertical

Which are the top PE firms investing in Air Up's sector and industry vertical?

Top PE firms investing in Air Up's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Air Up's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Air Up's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Air Up's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Air Up include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Air Up's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Air Up?

The key public trading comparables and valuation benchmarks for Air Up include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Air Up for public valuation benchmarks?

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What are recent M&A transactions in Air Up's sector and industry vertical?

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What are recent capital raises and funding rounds in Air Up's' sector and industry vertical?

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