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Company profile: Sports Direct

1.1 - Company Overview

Sports Direct Logo

Sports Direct

Headquarter: Belgium
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of an online sports retail webshop offering footwear, clothing, and equipment for football, running, and fitness/training from top brands such as Nike, adidas, PUMA, New Balance, ASICS, and Under Armour. Also offers FrasersPlus, a buy now, pay later service with options to pay in three interest-free installments and earn rewards.

Products and services

  • Fitness and Training: Supplies gym clothing, trainers, weights, and equipment for home and gym use featuring adidas, Nike, Under Armour, and PUMA brands, home-gym grade
  • Football Equipment: Offers a wide range of football boots, kits, and equipment from top brands like Nike, adidas, and PUMA, competition-grade
  • Running Gear: Delivers running shoes, clothing, and accessories for all levels with items from New Balance, ASICS, Nike, and adidas, performance-focused

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Sports Direct

BSN Sports Logo

BSN Sports

HQ: United States Website
  • Description: Provider of sporting goods apparel and equipment, manufacturing, marketing and distributing customized team apparel (uniforms and practice gear), athletic and running shorts for basketball, soccer, track, lacrosse and volleyball, sports apparel and fitness accessories (bags, gloves, headwear, protective gear, socks), and batting gloves from brands like Nike, Under Armour, Mizuno and Franklin.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full BSN Sports company profile →
Trophy Taker Logo

Trophy Taker

HQ: United States Website
  • Description: Provider of arrow rests, broadheads, and related accessories; designs, sources, and markets products, including fall-away arrow rests and T-LOK models such as Shuttle T-LOK and Terminal T-LOK. Founded in 1997.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Trophy Taker company profile →
Bel Fuse Logo

Bel Fuse

HQ: United States Website
  • Description: Provider of electronic components and solutions that power, protect, and connect electronic circuits for networking, telecommunications, computer, industrial, high-speed data, military, commercial aircraft, transportation, and eMobility sectors. Products include power shelves, PSUs, AC and DC PDUs, system controllers, cable harnesses; 25 kW onboard chargers, combo units, DC-DC and DC-AC converters; and Stewart connector cable assemblies.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Bel Fuse company profile →
Goalsetter Logo

Goalsetter

HQ: United States Website
  • Description: Provider of a wide variety of pole padding, hoop, collegiate and basketball accessories, manufactured and supplied via an online store.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Goalsetter company profile →
Manduka Logo

Manduka

HQ: United States Website
  • Description: Provider of health and wellness yoga products, specializing in yoga mats, clothing, and sustainable gear. Offerings include the Manduka PRO Yoga Mat 6mm, PROlite 4.7mm, eKO 5mm, eKO Lite 4mm, GRP Adapt 5mm, and Yogitoes yoga mat towels with silicone nubs to prevent slipping.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Manduka company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Sports Direct

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Buyer group 1: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Sports Direct

2.2 - Growth funds investing in similar companies to Sports Direct

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4 - Top valuation comps for Sports Direct

4.2 - Public trading comparable groups for Sports Direct

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4.3 - M&A Transactions similar to Sports Direct

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Sports Direct

What does Sports Direct do?

Sports Direct is a provider of an online sports retail webshop offering footwear, clothing, and equipment for football, running, and fitness/training from top brands such as Nike, adidas, PUMA, New Balance, ASICS, and Under Armour. Also offers FrasersPlus, a buy now, pay later service with options to pay in three interest-free installments and earn rewards.

Who are Sports Direct's competitors?

Sports Direct's competitors and similar companies include BSN Sports, Trophy Taker, Bel Fuse, Goalsetter, and Manduka.

Where is Sports Direct headquartered?

Sports Direct is headquartered in Belgium.

How many employees does Sports Direct have?

Sports Direct has 1,000 employees 🔒.

When was Sports Direct founded?

Sports Direct was founded in 2010 🔒.

What sector and industry vertical is Sports Direct in?

Sports Direct is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Sports Direct

Who are the top strategic acquirers in Sports Direct's sector and industry

Top strategic M&A buyers and acquirers in Sports Direct's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Sports Direct?

Top strategic M&A buyers groups and sectors for Sports Direct include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Sports Direct's sector and industry vertical

Which are the top PE firms investing in Sports Direct's sector and industry vertical?

Top PE firms investing in Sports Direct's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Sports Direct's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Sports Direct's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Sports Direct's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Sports Direct include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Sports Direct's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Sports Direct?

The key public trading comparables and valuation benchmarks for Sports Direct include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Sports Direct for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Sports Direct with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Sports Direct's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Sports Direct with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Sports Direct's' sector and industry vertical?

Access recent funding rounds and capital raises in Sports Direct's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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