Company profile: Criteo
1.1 - Company Overview
Company description
- Provider of a commerce media platform that leverages large-scale purchase and intent data and commerce-focused AI to deliver personalized online display ads and improve advertising returns on the open internet for marketers, media owners, retailers, and agencies. Products include DCO+, Commerce Max (DSP), Commerce Growth, Commerce Grid (SSP), and Commerce Yield for enterprise retailer and marketplace monetization.
Products and services
- Commerce Media Platform: An enterprise-grade platform leveraging large-scale purchase and intent data with commerce-focused AI to improve advertising returns across the open internet for marketers and media owners
- Commerce Grid: A publisher-grade supply-side platform enabling media owners, agencies, and retailers to maximize publisher revenue and amplify advertiser outcomes across the open internet
- Commerce Max: An enterprise-scale demand-side platform for enterprise brands, retailers, and agencies to plan and buy commerce media across the open internet
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Criteo
Aptimus
HQ: United States
Website
- Description: Provider of an advertising network that distributes advertisements for direct marketing advertisers across third-party Web sites in the United States, generating orders for marketers by presenting their offers across Web publishers with a focus on personal finance, electronics and technology, and health.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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NGL
HQ: United States
Website
- Description: Provider of independent Latinx media and entertainment solutions that connect advertisers with the Latinx audience in-language, in-culture and in-context.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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DMA Institute
HQ: The Netherlands
Website
- Description: Provider of online media measurement and effect validation solutions, delivering validated, integrated transparency to buyers and sellers of digital media, including global advertisers, publishers, DSP's, and agency groups.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Trademob
HQ: Germany
Website
- Description: Provider of an international programmatic mobile app advertising platform that helps advertisers and agencies reach performance and branding goals while maximizing ROI; a Berlin-based technology company using proprietary advertising technologies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Trademob company profile →
Admiral
HQ: United States
Website
- Description: Provider of Visitor Relationship Management solutions for publishers, enabling audience engagement to drive and optimize revenue streams from paid subscriptions to adblock recovery. Offers a one-tag solution with free revenue analytics and a suite of engagement to support relationships and revenue growth.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Admiral company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Criteo
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Criteo
2.2 - Growth funds investing in similar companies to Criteo
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4 - Top valuation comps for Criteo
4.2 - Public trading comparable groups for Criteo
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