Company profile: MiQ
1.1 - Company Overview
Company description
- Provider of programmatic media solutions for marketers and agencies, offering full-service campaigns with data analytics, creative build, and trading insights; custom trading and analytics; in-housing support; creative asset development; a performance engine for setup, bidding optimization, and diagnostics; and a multi-ID cookieless audience graph to enhance first-party data and measurement across devices.
Products and services
- Identity Spine: Cookieless, multi-ID audience graph that enhances first-party data value and measurement outcomes across devices
- Performance Engine: Analytics-driven system that optimizes campaign setup and bidding strategies, and delivers diagnostics and health metrics
- Programmatic Campaign Solutions: Full-service campaigns bundling data analytics, creative build, and trading insights, engineered to achieve CPM or dCPM outcomes for marketers and agencies
Key contacts
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Financial details
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1.2 - Competitors and similar companies to MiQ
AlertFox
HQ: Germany
Website
- Description: Provider of web application monitoring based on iMacros technology, offering complete transaction monitoring for all types of web applications. Users can start with a free basic account, with PRO plans from $49/month. All accounts include transaction monitoring support.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AlertFox company profile →
OfferLogic
HQ: United States
Website
- Description: Provider of marketing technology enabling B2B brands to reach an exclusive SMB audience through an unprecedented partner network and owned and operated websites; serves as a key marketing lever for companies targeting small businesses and combines demand-side and sell-side capabilities.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full OfferLogic company profile →
Ivbar
HQ: Sweden
Website
- Description: Provider of ERA Vision, a digital health big data analytics platform that enables improved management of healthcare through a focus on patient value. It improves transparency and provides unique insights into health outcomes and resource allocation, helping healthcare organisations sustainably improve outcomes and reduce cost.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Ivbar company profile →
TellApart
HQ: United States
Website
- Description: Provider of a next-generation customer data platform and integrated marketing solutions for the world's biggest retailers to leverage customer data, personalize the customer experience, and drive omnichannel commerce with personalized messages in realtime across display ads, Facebook, and email.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full TellApart company profile →
Enprecis
HQ: United States
Website
- Description: Provider of online customer insights for the automotive industry in the U.S. and internationally, offering Continuous Quality Insight (CQI), a customer feedback analysis tool that connects automobile manufacturers, dealers, and owners, and Online Service Advisor, an online survey platform.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Enprecis company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for MiQ
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to MiQ
2.2 - Growth funds investing in similar companies to MiQ
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4 - Top valuation comps for MiQ
4.2 - Public trading comparable groups for MiQ
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