Company profile: Buynomics
1.1 - Company Overview
Company description
- Provider of end-to-end revenue growth management solutions using AI-driven virtual shoppers that integrate sales data, customer surveys, and pricing insights to simulate buying decisions and optimize pricing, promotions, assortment, trade spend, channel mix, product and portfolio decisions, and channel offers and trade terms to enhance profitability and growth.
Products and services
- Revenue Growth Management (RGM) Solutions: Enterprise-grade system that optimizes pricing, promotions, assortment, trade spend, and channel mix to maximize profitability and growth across portfolios and channels
- Virtual Shoppers: AI-driven technology that simulates real customer buying decisions by integrating sales data, customer surveys, and pricing insights to architect evidence-based commercial decision-making
- Best Pricing Solution: Model-based service that determines optimal price points by analyzing how virtual shoppers react to price changes within AI-simulated purchasing scenarios
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Buynomics
Soft-ex
HQ: Ireland
Website
- Description: Provider of Online Bill Presentment and Analytics solutions delivering online data intelligence for Communication Service Providers and their enterprise and consumer customers across fixed, mobile, data and IP/PABX communications.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Spectrm
HQ: Germany
Website
- Description: Provider of AI marketing chatbots to engage and convert customers on WhatsApp, Facebook Messenger, and Instagram DMs. Offers a conversation flow builder with on-brand copy and translations, conversational display ads, direct message automation for live events and ongoing engagement, recurring notifications, and audience segmentation based on preferences shared during chat interactions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Kaon Interactive
HQ: United States
Website
- Description: Provider of interactive 3D product marketing and sales applications for B2B engagement. Offerings include a device-agnostic platform to create and deploy interactive applications; photo-realistic 3D product tours; solution storytelling; virtual executive briefing centers; interactive storytelling apps with calculators, configurators, and videos; and a user adoption and advocacy program, used by 50,000+ professionals in 100+ countries.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Omny
HQ: France
Website
- Description: Provider of a marketplace acceleration platform partnering with businesses and agencies to sell and publicize products, boost sales, and automate day-to-day operations, employing artificial intelligence to offer data analytics and actionable insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Nytro
HQ: United States
Website
- Description: Provider of an AI-powered pitch Intelligence platform for sales rep onboarding and readiness, analyzing submitted pitches and demo recordings to deliver instant insights, assessments, and feedback, supporting continuous sales training, gamified pitch competitions, and LMS integration for experiential learning.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Nytro company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Buynomics
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Buynomics
2.2 - Growth funds investing in similar companies to Buynomics
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4 - Top valuation comps for Buynomics
4.2 - Public trading comparable groups for Buynomics
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