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Company profile: Supermetrics

1.1 - Company Overview

Supermetrics Logo

Supermetrics

Headquarter: Finland
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of B2B data integration software that pulls data from various sources for web analytics, social media, and online marketing, enabling automated data transfer and reporting in Google Sheets, Looker Studio, and Excel, and scalable storage and analysis in BigQuery and Google Cloud Storage, plus a programmable API.

Products and services

  • Supermetrics API: Programmable interface that fetches data from multiple marketing platforms, enabling custom data integration for web analytics, social media, and online marketing workflows across external systems
  • Supermetrics for BigQuery: Scalable data transfers into Google BigQuery that automate ingestion, enabling cloud storage and analysis for web analytics, social media, and online marketing datasets from multiple sources
  • Supermetrics for Excel: Automated import of marketing and sales data into Excel, consolidating datasets from multiple sources to streamline analysis and reporting processes in business spreadsheets

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Supermetrics

Stapp Logo

Stapp

HQ: Germany Website
  • Description: Provider of services that monetize the digital footprint of leading influencers across all channels.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Stapp company profile →
Avrick Direct Logo

Avrick Direct

HQ: United States Website
  • Description: Provider of direct mail, direct marketing, and data compilation services.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Avrick Direct company profile →
FZ Automotive Logo

FZ Automotive

HQ: United States Website
  • Description: Provider of high-performing dealer website solutions and all-inclusive digital marketing services for car dealerships, including the Cosmos website platform with responsive technology and automation to enhance lead generation and document ROI; Elite SEO for local search; digital advertising (PPC, SEM, display, remarketing, paid social, video); Apex digital retailing; Signals personalization; and the Cyrus AI digital assistant.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full FZ Automotive company profile →
Kumulos Logo

Kumulos

HQ: United Kingdom Website
  • Description: Provider of an intelligent mobile messaging platform that helps brands engage and communicate with customers by enabling personalized push notifications and in-app messages to mobile devices and websites. Offers location insights for proximity campaigns, deferred deep links, web push notifications, and web-to-app banners.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Kumulos company profile →
Inzpire.me Logo

Inzpire.me

HQ: Norway Website
  • Description: Provider of an influencer marketing platform that connects brands with influential creators to power user-generated content campaigns. Offers data-driven creator discovery and selection, tools for crafting and managing collaborations, performance tracking and reporting on engagement and ROI, and automated, tax-compliant payments.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Inzpire.me company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Supermetrics

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Buyer group 1: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Supermetrics

2.2 - Growth funds investing in similar companies to Supermetrics

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4 - Top valuation comps for Supermetrics

4.2 - Public trading comparable groups for Supermetrics

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4.3 - M&A Transactions similar to Supermetrics

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Supermetrics

What does Supermetrics do?

Supermetrics is a provider of B2B data integration software that pulls data from various sources for web analytics, social media, and online marketing, enabling automated data transfer and reporting in Google Sheets, Looker Studio, and Excel, and scalable storage and analysis in BigQuery and Google Cloud Storage, plus a programmable API.

Who are Supermetrics's competitors?

Supermetrics's competitors and similar companies include Stapp, Avrick Direct, FZ Automotive, Kumulos, and Inzpire.me.

Where is Supermetrics headquartered?

Supermetrics is headquartered in Finland.

How many employees does Supermetrics have?

Supermetrics has 1,000 employees 🔒.

When was Supermetrics founded?

Supermetrics was founded in 2010 🔒.

What sector and industry vertical is Supermetrics in?

Supermetrics is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Supermetrics

Who are the top strategic acquirers in Supermetrics's sector and industry

Top strategic M&A buyers and acquirers in Supermetrics's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Supermetrics?

Top strategic M&A buyers groups and sectors for Supermetrics include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Supermetrics's sector and industry vertical

Which are the top PE firms investing in Supermetrics's sector and industry vertical?

Top PE firms investing in Supermetrics's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Supermetrics's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Supermetrics's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Supermetrics's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Supermetrics include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Supermetrics's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Supermetrics?

The key public trading comparables and valuation benchmarks for Supermetrics include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Supermetrics for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Supermetrics with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Supermetrics's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Supermetrics with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Supermetrics's' sector and industry vertical?

Access recent funding rounds and capital raises in Supermetrics's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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