Company profile: Mirriad
1.1 - Company Overview
Company description
- Provider of patented AI and computer vision-powered virtual product placement and in-content advertising, dynamically inserting brands and products into existing video content such as TV shows, movies, and music videos. Offers programmatic buying and placement for scalable delivery and a diverse supplier marketplace connecting brands with targeted audiences.
Products and services
- Programmatic Advertising: Automates the buying and placement of in-content ads, enabling scalable, efficient ad delivery within existing video content for brands via Mirriad's programmatic capabilities
- In-Content Advertising: Post-production system dynamically inserts brands and products into TV shows, movies, and music videos, enhancing viewer engagement with innovative signage formats without disrupting viewing
- Virtual Product Placement (VPP): Patented AI and computer vision identify optimal insertion zones and seamlessly insert branded products into existing video content, creating new advertising opportunities without disrupting the viewing experience
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Mirriad
ClearBrain
HQ: United States
Website
- Description: Provider of self-serve predictive analytics for marketers, integrating with tools like Segment or Heap to transform data, predict conversion or churn, and retarget look-alikes. Offers causal analytics without A/B tests, predictive segmentation, an incrementality engine to optimize campaigns, funnels and journeys to analyze behavior and activate audiences, and goals to set and forecast predictive KPIs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Influitive
HQ: Canada
Website
- Description: Provider of advocacy, community, and engagement software and services, including a platform to mobilize customer advocates; a customer community platform; customer loyalty software with points, levels, and badges; customer experience and success platforms with gamified activities and personalized learning journeys; a gamified marketing newsletter; plus content creation, training, product adoption, and employee advocacy.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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SendHub
HQ: United States
Website
- Description: Provider of a mobile business phone system with SMS/MMS messaging, VoIP services (call forwarding, voicemail, auto-attendant), bulk SMS with attachments, message scheduling, and contact management; offers phone numbers in any area code, instant setup with no hardware, and use across web, iPhone, Android, feature phones, and via API.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Octolis
HQ: France
Website
- Description: Provider of a SaaS platform to unify customer data and synchronize it with preferred tools. Features include master dataset creation with identity resolution and a universal data model; no-code, SQL, and scoring-based transformations; data warehouse centralization with real-time ingestion and built-in connectors; real-time sync via APIs/webhooks; and reporting/BI data feeds.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Sub(x)
HQ: United Kingdom
Website
- Description: Provider of AI-based machine learning solutions for online customer acquisition, offering a marketing tool that automatically converts raw data from user behavior and marketing interactions into algorithm-friendly formats, reducing data preparation and associated costs for businesses of any size.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Sub(x) company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Mirriad
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Mirriad
2.2 - Growth funds investing in similar companies to Mirriad
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4 - Top valuation comps for Mirriad
4.2 - Public trading comparable groups for Mirriad
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