Company profile: Locala
1.1 - Company Overview
Company description
- Provider of solutions that drive consumers to stores and measure results, including LocalAudience to identify valuable customers in high-potential areas using mobility, intent, and purchase data; LocalActivation, an omnichannel platform to plan, activate, and optimize media across digital channels; and LocalAnalytics & LocalAttribution for performance and brand insights using a decade of consumer data expertise.
Products and services
- LocalActivation: Architects an omnichannel platform that plans, activates, and optimizes media campaigns across the consumer journey and digital channels to drive consumers to stores
- LocalAnalytics & LocalAttribution: Delivers data-driven, in-depth performance and brand insights using a decade of consumer data expertise to inform marketing strategies and guide attribution
- LocalAudience: Engineers a mobility-based product that pinpoints customers in high-potential commerce areas using mobility, intent, and purchase data, targeting exclusive shoppers, switchers, and prospects
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Locala
Nstein
HQ: Canada
Website
- Description: Provider of next generation content management solutions that help information-rich enterprises centralize, understand and manage vast amounts of content and big data, with semantic analysis at the heart to make information easily found and packaged together.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Responsys
HQ: United States
Website
- Description: Provider of marketing cloud software and services that help brands manage digital relationships and deliver the right marketing across email, mobile, and the web, used by respected global brands via the Responsys Interact Marketing Cloud.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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SharpSpring
HQ: United States
Website
- Description: Provider of affordable, cloud-based SaaS marketing automation solutions with exceptional ease of use and a sophisticated feature set, enabling thousands of businesses worldwide to generate leads, improve conversions to sales, and drive higher returns on marketing investments.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Vyre
HQ: United Kingdom
Website
- Description: Provider of content management systems and market-leading solutions for storing and categorising digital assets. Its core product, VYRE Unify, builds cutting-edge websites and helps increase marketing and branding efficiency while reducing costs and speeding delivery.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Pay With a Tweet
HQ: Germany
Website
- Description: Provider of a software solution that lets users offer digital content on websites for the price of a social media share, encouraging visitors to share campaigns with a social media network and turning website visitors into genuine brand ambassadors.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Locala
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Locala
2.2 - Growth funds investing in similar companies to Locala
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4 - Top valuation comps for Locala
4.2 - Public trading comparable groups for Locala
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