Company profile: Primetag
1.1 - Company Overview
Company description
- Provider of influencer marketing analytics software that tracks full-funnel campaigns in real time, forecasts influencer performance, and reports on awareness, engagement, and conversion KPIs. Offers discovery, evaluation, and benchmarking tools to find and compare influencers, minimize follower overlap, and benchmark against competitors, plus an Explorer search engine for influencer content and competitor insights.
Products and services
- Influencer Marketing Analytics Software: A real-time platform that delivers tracking, discovery, evaluation, and benchmarking for influencer campaigns, reporting awareness, engagement, and conversion KPIs while enabling competitor comparisons and brand ambassador identification
- Tracking: A full-funnel tracking component forecasts influencer performance and reports awareness, engagement, and conversion KPIs in real-time for campaign measurement
- Evaluation: An account-level evaluation module compares content performance across influencer accounts, surfaces follower overlap insights, and helps select creators with minimal follower overlap
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Primetag
Glide Technologies
HQ: United Kingdom
Website
- Description: Provider of a real-time, web-based solution designed to meet the needs of PR and communications teams in the digital age, making life easier for PR departments and journalists.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Fuel Cycle
HQ: United States
Website
- Description: Provider of a Market Research Cloud that integrates human insight with critical business data to deliver actionable intelligence. The platform enables decision-makers to maintain constant connections with customers, prospects, and users, offering customizable surveys, discussion boards, quick polls, advanced analytics, verified audiences, and progressive profiling.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Findit
HQ: United States
Website
- Description: Provider of a social media content management platform featuring a search engine for content.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Shot pipeline
HQ: United States
Website
- Description: Provider of AI-powered contextual imagery solutions to deliver the right image for every marketing moment, from your image library or ours. Helps identify your customer and match imagery to audience targeting to drive customer experience and attention across nearly 10 billion screens.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Shot pipeline company profile →
Retention Science
HQ: United States
Website
- Description: Provider of an AI-driven retention marketing platform that predicts customer behavior and delivers targeted multi-channel communications. Offerings include email and SMS marketing automation, a customer data platform for unified segmentation and targeting, AI-driven campaign optimization, a drag-and-drop workflow editor, and rich analytics and reporting to increase engagement and revenue.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Retention Science company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Primetag
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Primetag
2.2 - Growth funds investing in similar companies to Primetag
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4 - Top valuation comps for Primetag
4.2 - Public trading comparable groups for Primetag
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