Company profile: Adtraction
1.1 - Company Overview
Company description
- Provider of a full-service partner marketing platform that helps brands attract new customers and increase sales while enabling partners to monetize content and traffic. Offerings include partner program setup and optimization, Adtraction Plus for brand-to-brand collaborations, influencer and affiliate partnerships, and content and traffic monetization tools.
Products and services
- Partner Programs: Adtraction engineers performance-based programs that set up and optimize partnerships to help businesses increase sales through performance-based partner marketing
- Influencer Partnerships: Adtraction architects commission-based collaborations allowing influencers to partner with brands and earn commissions on content that drives sales, monetizing creator traffic
- Content Monetization: Adtraction delivers tracking-enabled tools for content creators to include tracking links and monetize their content with partner marketing
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Adtraction
Qstream
HQ: United States
Website
- Description: Provider of a micro-learning platform that quantifiably improves job proficiency and drives behavior change to help teams excel. Offers analytics dashboards that deliver insights into employee learning proficiency, identifying skills and knowledge gaps for targeted coaching. Specializes in analytics, enterprise software, health care, and medical device.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Datalot
HQ: United States
Website
- Description: Provider of digital marketing and analytics solutions for insurance policy sales at scale, including digital demand generation, a live consumer marketplace connecting qualified in-market insurance shoppers with sellers in real time, data-driven carrier solutions, licensed agent policy sales, and active campaign management and optimization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Datahug
HQ: United States
Website
- Description: Provider of next-generation sales software for collaborative forecasting and pipeline management within CRM, applying data science to existing workflows to increase efficiency, improve predictability, and drive revenue. Automatically captures deal activity in CRM and analyzes it with machine learning. Offerings include SAP Sales Cloud, Datahug Access, SAP Help Portal, and SAP Community.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Datahug company profile →
Traction on Demand
HQ: Canada
Website
- Description: Provider of Salesforce consulting and application development services and standalone SaaS products. North America's largest dedicated Salesforce consulting firm with cross-platform solutions and over 6,000 projects as a Salesforce Platinum Consulting Partner and Salesforce.org Premium Partner. Services include strategic planning, product capability building, platform deployment, ongoing transformation, and expert engagement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Traction on Demand company profile →
Pricefx
HQ: Germany
Website
- Description: Provider of fast-to-implement, easy-to-use and adaptable price management solutions, including Plan Package with dynamic dashboards and analytics for pricing strategy based on customer and sales data; Price Package for price setting and management with AI-powered optimization; Profit Package for quoting, deal management and rebate execution; and Pricefx AI Optimization leveraging AI/machine learning for up to 15 business cases.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Pricefx company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Adtraction
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Adtraction
2.2 - Growth funds investing in similar companies to Adtraction
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4 - Top valuation comps for Adtraction
4.2 - Public trading comparable groups for Adtraction
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