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Company profile: Primer

1.1 - Company Overview

Primer Logo

Primer

Headquarter: United Kingdom
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of unified infrastructure for global payments and commerce, offering tools that enhance visibility across the ecosystem to optimize performance, build at pace, and capture untapped revenue for growth; operates in over 35 countries.

Products and services

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Key contacts

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Financial details

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1.2 - Competitors and similar companies to Primer

Greenlight Logo

Greenlight

HQ: United States Website
  • Description: Provider of a debit card and money app offering an all-in-one family money management platform used by millions of parents and kids to earn, save, spend wisely, give, and invest, with tools for flexible spending controls, chore management, automated allowances, and investing for kids’ futures.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Greenlight company profile →
Payrix Logo

Payrix

HQ: United States Website
  • Description: Provider of an all-in-one embedded payments platform for vertical software companies, enabling payment acceptance online, in-person, and omnichannel across credit and debit cards, digital wallets, and ACH; delivering real-time control over pricing and onboarding with a customizable dashboard to track payments data and insights; and offering PCI compliance, risk and fraud mitigation, underwriting automation, transaction fraud management, and compliance education.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Payrix company profile →
Tasq Logo

Tasq

HQ: United States Website
  • Description: Provider of point-of-sale services and products, offering a broad selection of First Data countertop solutions, including First Data FD130, FD130 Duo, Clover Mini, FD55, FD200Ti, and FD300Ti terminals.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Tasq company profile →
ClearXchange Logo

ClearXchange

HQ: United States Website
  • Description: Provider of a digital payments network enabling P2P, B2C, and G2C transactions for member banks. Allows people and businesses to securely send or receive money to/from anyone with a U.S. bank account, working through mobile banking apps from Bank of America, Capital One, Chase, and First Bank. Offers Disbursements with Zelle to receive funds directly into bank accounts via enrolled email or U.S. mobile number.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full ClearXchange company profile →
RS2 Logo

RS2

HQ: Malta Website
  • Description: Provider of card management products and applications and the BankWORKS payment processing software used by major banks, payment service providers, and other financial institutions worldwide; the transaction processing power behind some of the world’s most innovative and fastest-growing payments companies.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full RS2 company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Primer

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Buyer group 1: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Primer

2.2 - Growth funds investing in similar companies to Primer

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4 - Top valuation comps for Primer

4.2 - Public trading comparable groups for Primer

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4.3 - M&A Transactions similar to Primer

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Primer

What does Primer do?

Primer is a provider of unified infrastructure for global payments and commerce, offering tools that enhance visibility across the ecosystem to optimize performance, build at pace, and capture untapped revenue for growth; operates in over 35 countries.

Who are Primer's competitors?

Primer's competitors and similar companies include Greenlight, Payrix, Tasq, ClearXchange, and RS2.

Where is Primer headquartered?

Primer is headquartered in United Kingdom.

How many employees does Primer have?

Primer has 1,000 employees 🔒.

When was Primer founded?

Primer was founded in 2010 🔒.

What sector and industry vertical is Primer in?

Primer is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Primer

Who are the top strategic acquirers in Primer's sector and industry

Top strategic M&A buyers and acquirers in Primer's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Primer?

Top strategic M&A buyers groups and sectors for Primer include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Primer's sector and industry vertical

Which are the top PE firms investing in Primer's sector and industry vertical?

Top PE firms investing in Primer's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Primer's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Primer's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Primer's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Primer include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Primer's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Primer?

The key public trading comparables and valuation benchmarks for Primer include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Primer for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Primer with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Primer's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Primer with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Primer's' sector and industry vertical?

Access recent funding rounds and capital raises in Primer's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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