Company profile: Huel
1.1 - Company Overview
Company description
- Provider of nutritionally complete, convenient, affordable plant-based meals and supplements with minimum impact on animals and the environment. Offerings include Huel Ready-to-drink meal replacements, Huel Black Edition high-protein powder (no artificial sweeteners), Huel Instant Meal Cups, Huel Daily Greens powdered fruits-and-vegetables blend, and Huel Complete Nutrition Bars for on-the-go nutrition.
Products and services
- Huel Black Edition: Powder with increased protein content and no artificial sweeteners, delivering essential amino acids, essential fatty acids, fibre, phytonutrients, and at least 100% of 27 essential vitamins/minerals
- Huel Ready-to-drink: Pre-mixed, plant-based drink engineered as a meal replacement, delivering essential amino acids, essential fatty acids, fibre, phytonutrients, and at least 100% of 27 essential vitamins/minerals
- Huel Instant Meal Cups: Single-serving cups prepared quickly by adding water, supplying essential amino acids, essential fatty acids, fibre, phytonutrients, and at least 100% of 27 essential vitamins/minerals
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Huel
Mosa Meat
HQ: The Netherlands
Website
- Description: Provider of cultured beef products and cultivation technology, producing slaughter-free hamburgers grown from cow cells and offering technology to grow beef from cells as a sustainable alternative to traditional livestock farming.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Mosa Meat company profile →
Butter
HQ: United States
Website
- Description: Provider of a software and e-commerce platform that develops a food system for wholesalers and distributors, assisting food distributors in streamlining operations and increasing cash flow with tools for managing orders, monitoring inventory, processing online payments, and keeping customers informed.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Butter company profile →
Finless Foods
HQ: United States
Website
- Description: Provider of cellular-agriculture technologies and sustainable seafood alternatives, offering accessible plant-based and cell-cultured options. Products include plant-based tuna made with winter melon and cell-cultured seafood starting with tuna, catering to diverse tastes and dietary requirements.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Finless Foods company profile →
Plantify Foods
HQ: Canada
Website
- Description: Provider of plant-based food products, including dips, spreads, salads, stews, soups, and veggie nuggets & balls, made with whole ingredients and free from dairy, gluten, soy, and nuts. Products adhere to Kosher and Halal standards. Offers white label partnerships to produce Clean Label foods across 38+ products in four categories.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Plantify Foods company profile →
Union
HQ: United States
Website
- Description: Provider of an all-in-one hospitality engagement platform that leverages industrial-grade data intelligence to deliver exceptional, transformative experiences for the industry’s most popular venues, their guests, and brand partners.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Union company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Huel
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Huel
2.2 - Growth funds investing in similar companies to Huel
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4 - Top valuation comps for Huel
4.2 - Public trading comparable groups for Huel
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