Company profile: Parsley Box
1.1 - Company Overview
Company description
- Provider of ready meals that do not need to be stored in a fridge or freezer, delivered direct to the underserved Baby Boomer+ consumer (aged 60+) to promote independent living and make mealtimes easier. Range includes classic and vegetarian meals, soups, sides, puddings, and bakery items such as pies, lasagne, risotto, potatoes, and cakes.
Products and services
- Classic Meals: Ambient-storable ready meals featuring Chicken & Bacon Pie, Cottage Pie, and Lasagne, delivered direct and engineered for easy home preparation to support independent living
- Soups: No-freezer-required range featuring Pea & Ham Soup, Butternut Squash & Ginger Soup, and Cream of Tomato Soup, produced for easy home preparation and direct delivery to Baby Boomer+ consumers
- Vegetarian Meals: Fridge-free meat-free dishes—Mushroom Risotto, Vegetable Korma, Vegetarian Cottage Pie—crafted for easy home preparation and ambient storage, supporting enjoyable mealtimes for Baby Boomer+ consumers
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Parsley Box
E-Foods
HQ: United Kingdom
Website
- Description: Provider of online purchase to payment solutions for the food and hospitality industry; one of the fastest growing providers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Foodpanda
HQ: Germany
Website
- Description: Provider of a global online food delivery marketplace where users order from local restaurants via website and app. Offers grocery delivery (in some regions, within an hour), Meal For One curated menus, SMS order confirmations, Negosyo Like a Panda merchant loans, Panda Hearts welfare and upskilling for delivery partners, and Jejak Panda recruitment with immediate onboarding.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Upserve
HQ: United States
Website
- Description: Provider of restaurant-focused solutions, including Lightspeed POS integrating with restaurant software, online ordering for pickup or delivery, digital gift cards, a hardware store offering terminals and handhelds for Lightspeed, around-the-clock support via phone, chat, or online resources, and regularly updated Lightspeed Restaurant apps.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Rouxbe
HQ: Canada
Website
- Description: Provider of an online culinary school offering certification cooking courses for cooks of all levels (home or professional), using intuitive learning technology with instructor support, to help master and create recipes at your own pace and on your own schedule.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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NutriCalc
HQ: United Kingdom
Website
- Description: Provider of nutrition calculation software to design recipes, generate nutrition data, and produce compliant food labels and reports, plus tools including an HFSS score calculator for reformulation, 5-a-Day portion reporting, Auto-Adjust nutrient tweaks, official meat content (QUID) calculations, and international label report formats.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full NutriCalc company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Parsley Box
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Parsley Box
2.2 - Growth funds investing in similar companies to Parsley Box
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4 - Top valuation comps for Parsley Box
4.2 - Public trading comparable groups for Parsley Box
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