Company profile: Plum
1.1 - Company Overview
Company description
- Provider of a smart money app that automates personal finance through effortless saving, empowered spending, and accessible investing. Features include automated savings, interest-bearing pockets via Investec Bank, a Visa debit card issued by PayrNet Ltd, investment options in stocks, funds and SIPPs, a Plum Cash ISA with variable interest, and a spend tracker for budgeting.
Products and services
- Automated Savings: Algorithmic system automatically sets aside money based on your income and spending patterns, streamlining effortless saving without manual transfers
- Investment Options: Risk-tiered investing in stocks, funds, and SIPPs, including ethical and technology-focused funds, enabling accessible portfolio building with varying risk levels
- Interest Pockets: Bank-backed interest-bearing accounts delivered by Investec Bank with variable interest rates for saving money, letting balances earn interest at flexible rates
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Plum
Trigger Finance
HQ: United States
Website
- Description: Provider of a mobile-first investing platform that encourages rules-based investing for DIY investors, enabling portfolio management through natural language rules and alternative orders. Supports real-time alerts and execution across asset classes including stocks, bonds, FX, commodities, indices, and mutual funds, and integrates alternative data sources.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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FundGuard
HQ: United States
Website
- Description: Provider of an AI-powered, cloud-native investment accounting operating system delivering real-time accounting with unlimited multi-book capabilities from a single instance of all trading activities; automated, true-SaaS contingent NAV with low-touch, fully matching Shadow NAV oversight and a secondary location to address cyber risk; and an IBOR serving front, middle, and back offices to improve data quality and efficiency.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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TomNext
HQ: United Kingdom
Website
- Description: Provider of a digital asset platform for finding, evaluating, and buying/selling tokenized real-world assets. Offers TomNext Software, a common interface for qualified investors to source and manage tokenized real-world assets across blockchains, tokenization providers, and issuers, and Tokenized Money Market Funds for intraday access to yield-bearing funds and capital efficiency.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Sonic Trading
HQ: United States
Website
- Description: Provider of electronic systems software for trading, delivering real-time direct market data and instant Level II access to market makers and ECNs, supporting the velocity demands of aggressive day traders and online investors.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Sonic Trading company profile →
Alpha Exchange
HQ: United Kingdom
Website
- Description: Provider of an open network and institutional knowledge exchange for the capital markets community, enabling institutional participants to interact, share knowledge and discover investment insight, helping investors cut through market noise to deliver intelligence for better-informed investment decisions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Alpha Exchange company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Plum
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Plum
2.2 - Growth funds investing in similar companies to Plum
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4 - Top valuation comps for Plum
4.2 - Public trading comparable groups for Plum
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