Company profile: New Thing
1.1 - Company Overview
Company description
- Provider of a retention and engagement platform that turns everyday marketing campaigns into augmented reality customer experiences. Offers Augmented Reality Rewards to drive engagement and foot traffic, plus Lens Thing and Journey Thing AR rewards tools enabling flexible experiences, multi-step journeys, and rewards with a potential grand prize.
Products and services
- Augmented Reality Rewards: AR-integrated platform that combines rewards with marketing campaigns, integrating AR technology to drive customer engagement and increase foot traffic
- Journey Thing: Multi-step AR rewards tool that creates a customizable path for customers, delivering rewards at each step and potentially culminating with a grand prize at the end
- Lens Thing: Flexible AR rewards tool that delivers rewards through AR experiences, offering flexibility in how the experience is initiated and concluded for diverse campaigns
Key contacts
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Financial details
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1.2 - Competitors and similar companies to New Thing
SoAmpli
HQ: United Kingdom
Website
- Description: Provider of an award-winning platform that combines human and artificial intelligence to surface relevant content for sales teams to share on social media, helping them connect with relevant prospects, expand their networks and influence, and convert cold leads into hot.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Channel Intelligence
HQ: United States
Website
- Description: Provider of product ecommerce technology and data-driven services that connect shoppers with retailers via brand websites and digital media, including where-to-buy, product search engines, shopping engines, and Facebook platform services for brands and major retailers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Sub(x)
HQ: United Kingdom
Website
- Description: Provider of AI-based machine learning solutions for online customer acquisition, offering a marketing tool that automatically converts raw data from user behavior and marketing interactions into algorithm-friendly formats, reducing data preparation and associated costs for businesses of any size.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Potloc
HQ: Canada
Website
- Description: Provider of a first-party data platform that uses social networks to acquire geo-targeted consumer surveys, offering social media-based sampling, expert questionnaire design, a multi-layer data cleaning process, and comprehensive market research services. Includes an AI-powered Potloc Dashboard to filter, cross-tab, and visualize survey data.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Phrasee
HQ: United Kingdom
Website
- Description: Provider of AI-powered language generation and optimization for marketing copy across email, push, SMS, web, app, and social media. Delivers automated creation and testing of subject lines, headlines, CTAs, banners, and ads; automates content experiments to find high-performing variants; provides language insights and performance reporting to improve engagement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for New Thing
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to New Thing
2.2 - Growth funds investing in similar companies to New Thing
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4 - Top valuation comps for New Thing
4.2 - Public trading comparable groups for New Thing
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