Company profile: AdTheorent
1.1 - Company Overview
Company description
- Provider of predictive digital advertising technology for brands and agencies, leveraging Big Data and proprietary machine learning to deliver predictive targeting, predictive creative, geo-intelligence (POI, geo-fencing, geo-retargeting), cross-device mapping, self-learning insights, Studio A\T creative services, and Data Science as a Service for custom model development and campaign optimization.
Products and services
- Predictive Targeting: Scalable system leverages Big Data and proprietary machine learning on real-time and historical datasets to pinpoint consumers most likely to convert, connecting advertisers with optimal audiences
- Cross-Device Mapping: Cross-environment product engineers messaging across multiple devices to enable targeted consumer engagement, mapping across environments to predictively connect advertisers with their optimal audiences at scale
- Geo-Intelligence Solutions: Location-based system integrates Point of Interest Database, Geo-Fencing, and Geo-Retargeting components for location-based consumer targeting around points of interest and within defined geographic boundaries
Key contacts
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Financial details
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1.2 - Competitors and similar companies to AdTheorent
Yieldmo
HQ: United States
Website
- Description: Provider of an advertising platform that helps brands invent tech- and AI-powered creative experiences using custom ad formats, proprietary attention signals, predictive format selection, and privacy-safe premium inventory curation. Products include Yieldmo Smart Exchange, Global Smart Exchange (video, native, display), real-time inventory curation, creative technology, Yieldmo Deals, and a privacy-first marketplace.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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AdMarvel
HQ: United States
Website
- Description: Provider of in-application mobile advertising solutions for publishers, offering simple ad traffic management and higher revenue return. Partners with ad networks and works with a broad range of ad ecosystem players to improve mobile advertising performance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AdMarvel company profile →
Device9
HQ: United Kingdom
Website
- Description: Provider of cookie-less identity and tracking solutions, including cross-device matching and device recognition. Focused on German privacy standard-compliant recognition with market-leading accuracy and designed to be highly scalable. Shortlisted for the i-com Global Data Venture Challenge Award 2015 for leveraging value from marketing data and measurement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Sprout
HQ: United States
Website
- Description: Provider of an HTML5 rich media ad creation platform integrated with leading mobile ad networks, publishers, ad servers, and social networks, enabling creative professionals to build mobile ads once and run them across channels.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Sprout company profile →
MobPartner
HQ: France
Website
- Description: Provider of performance-based mobile advertising, helping advertisers acquire high-quality mobile users and providing publishers with expertise, guidance and technology to monetise global mobile traffic and maximise revenues consistently and long term.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MobPartner company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for AdTheorent
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to AdTheorent
2.2 - Growth funds investing in similar companies to AdTheorent
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4 - Top valuation comps for AdTheorent
4.2 - Public trading comparable groups for AdTheorent
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