Company profile: Traptic
1.1 - Company Overview
Company description
- Provider of robotic harvesting solutions for commercial farming, including Ceres, a multi-arm machine with 3D cameras, neural networks, and custom grippers for delicate crops like strawberries; a strawberry-picking robot using 3D vision to identify and harvest ripe fruit; and Harvesting-as-a-Service to help growers augment their workforce, reduce waste, and improve produce quality.
Products and services
- Harvesting-as-a-Service: Traptic offers custom-engineered robotic harvesting systems to growers, augmenting workforce, reducing waste, and increasing produce quality to address critical labor shortages
- Ceres: An industrial-grade robotic harvesting machine with multiple robot arms, 3D cameras, neural networks, and custom grippers to gently pick delicate crops like strawberries in commercial farming environments
- Strawberry Picking Robot: A vision-guided machine that uses 3D vision and robotic arms to identify and harvest ripe strawberries, built to alleviate agricultural labor shortages
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Traptic
Rainier Seeds
HQ: United States
Website
- Description: Provider of seed production and collection services for land reclamation, fire rehabilitation, erosion control, and range management, serving homeowners, ranchers, farmers, mine operators, logging companies, hydro-seeders, landscape architects, wholesale and retail seed outlets, and various government agencies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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iPower
HQ: United States
Website
- Description: Provider of hydroponics equipment and accessories as an online retailer and supplier in the United States, offering thousands of SKUs from in-house brands and hundreds of other brands through its website www.zenhydro.com and online platform partners.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full iPower company profile →
Surterra Wellness
HQ: United States
Website
- Description: Provider of medical cannabis products through an online store, including flower, concentrates, vapes, tinctures, topicals, and edibles. Offers products and information on rare cannabinoids (CBN, CBG, CBC, CBDV, CBGV) and a loyalty program. Assists Florida residents in obtaining medical marijuana cards and runs a virtual certification campaign offering credit from Medical Marijuana Treatment Clinics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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GrowUp Farms
HQ: United Kingdom
Website
- Description: Provider of vertically farmed, pesticide-free salad greens grown year-round using renewable energy, serving consumers, retailers, and restaurants. Operates Pepperness Vertical Farm in Sandwich, Kent; offers Unbeleafable salads in selected Tesco stores and Fresh Leaf Co. bagged salad in selected Iceland stores; and runs Leaf Lab in Cambridge to improve vertical farming techniques and plant varieties.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full GrowUp Farms company profile →
Fede Pulverizadores
HQ: Spain
Website
- Description: Provider of equipment and digital solutions for fruit and specialty crop protection, including connected and autonomous sprayers (Smartomizer H3O, KFAST), a tractor-installed integration system for precision agriculture (SCG), a Specialty Crops Platform, and AI systems to optimize phytosanitary product use, reducing usage by up to 40%.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Fede Pulverizadores company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Traptic
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Traptic
2.2 - Growth funds investing in similar companies to Traptic
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4 - Top valuation comps for Traptic
4.2 - Public trading comparable groups for Traptic
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