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Company profile: Pierce

1.1 - Company Overview

Pierce Logo

Pierce

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of custom fire and rescue apparatus based in Appleton, Wisconsin, including pumpers, aerials, tankers, and rescue units. Offers the Build My Pierce online configurator, Ascendant Class of Aerials, Command Zone electronic system, Husky Foam Systems, and Hercules CAFS.

Products and services

  • Custom Fire Trucks: Pierce architects custom-engineered fire and rescue apparatus—pumpers, aerials, tankers, and rescue units—precisely tailored to department needs for targeted operational roles and configuration choices
  • Ascendant Class of Aerials: A modular range of aerial apparatus—towers and ladders—engineered to deliver flexibility and meet diverse firefighting needs across varied response scenarios
  • Command Zone: An industrial-grade electronic system that helps firefighters maintain vehicles, prepare for calls, and monitor apparatus performance during operations

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Pierce

New United Motor Manufacturing Logo

New United Motor Manufacturing

HQ: United States Website
  • Description: Provider of automotive industry offerings.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full New United Motor Manufacturing company profile →
Boise Mobile Equipment Logo

Boise Mobile Equipment

HQ: United States Website
  • Description: Provider of custom-designed fire apparatus for structural and wildland applications, offering Type 3, WUI, Type 4, Type 6, Xtreme Type 6, and Xtreme Tactical Tender engines. Solutions feature rugged off-road capability, poly water tanks, foam cells, pump and roll, and high-flow pump options. Designs are built to customer specifications using AutoCAD and Solid Works 3D.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Boise Mobile Equipment company profile →
Northern Lite Logo

Northern Lite

HQ: Canada Website
  • Description: Provider of high-end fiberglass truck campers distributed throughout Canada and the United States via a well-established dealer network, recognized in the RV industry for high standards of quality, workmanship, and lightweight design.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Northern Lite company profile →
Kawasaki Motors Logo

Kawasaki Motors

HQ: United States Website
  • Description: Provider of motorcycles (sport bikes, cruisers, off-road models), ATVs, side x side utility and recreational vehicles, and Jet Ski personal watercraft for recreation and fishing, marketing and distributing models including KX450, KLR650, Brute Force 750, MULE/MULE PRO-MX, and Jet Ski SX-R 160 and Ultra 160LX-S Angler.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Kawasaki Motors company profile →
Paccar Logo

Paccar

HQ: United States Website
  • Description: Provider of light-, medium-, and heavy-duty trucks designed, manufactured and supported under the Kenworth, Peterbilt and DAF brands, along with PACCAR diesel engines. Offers global aftermarket parts distribution and customer support, and provides financing, leasing and insurance through PACCAR Financial Services, as well as information technology services related to its trucking business.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Paccar company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Pierce

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Pierce

2.2 - Growth funds investing in similar companies to Pierce

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4 - Top valuation comps for Pierce

4.2 - Public trading comparable groups for Pierce

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4.3 - M&A Transactions similar to Pierce

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Pierce

What does Pierce do?

Pierce is a provider of custom fire and rescue apparatus based in Appleton, Wisconsin, including pumpers, aerials, tankers, and rescue units. Offers the Build My Pierce online configurator, Ascendant Class of Aerials, Command Zone electronic system, Husky Foam Systems, and Hercules CAFS.

Who are Pierce's competitors?

Pierce's competitors and similar companies include New United Motor Manufacturing, Boise Mobile Equipment, Northern Lite, Kawasaki Motors, and Paccar.

Where is Pierce headquartered?

Pierce is headquartered in United States.

How many employees does Pierce have?

Pierce has 1,000 employees 🔒.

When was Pierce founded?

Pierce was founded in 2010 🔒.

What sector and industry vertical is Pierce in?

Pierce is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Pierce

Who are the top strategic acquirers in Pierce's sector and industry

Top strategic M&A buyers and acquirers in Pierce's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Pierce?

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Financial Investors investing in Pierce's sector and industry vertical

Which are the top PE firms investing in Pierce's sector and industry vertical?

Top PE firms investing in Pierce's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Pierce's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Pierce's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Pierce's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Pierce include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Pierce's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Pierce?

The key public trading comparables and valuation benchmarks for Pierce include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Pierce for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Pierce with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Pierce's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Pierce with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Pierce's' sector and industry vertical?

Access recent funding rounds and capital raises in Pierce's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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