Company profile: Directed
1.1 - Company Overview
Company description
- Provider of consumer-branded vehicle security and remote start systems in North America, offering the DS4 ecosystem integrating security, remote start, and telematics; Viper SmartStart smartphone control and location; vehicle alarms and immobilizers; plug-n-play T-Harness solutions; and vehicle telematics. Markets through leading national retailers and specialty chains; brands include Viper, Clifford, Python, and Autostart.
Products and services
- Vehicle Security Systems: Consumer-branded assemblies using alarms and immobilizers to deter theft
- DS4 Ecosystem: Wireless-enabled platform integrating security, remote start, and telematics for smartphone control, wireless installation, vehicle tracking, and data collection
- Viper SmartStart: Smartphone-app-based system letting users remotely start, control, and locate their car
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Directed
E-A-R
HQ: United States
Website
- Description: Provider of engineering and design services for commercial, industrial, and aircraft sectors, operating as a manufacturing company.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Maximatecc
HQ: United States
Website
- Description: Provider of custom instrument clusters for automotive applications, specializing in the design and manufacture of products offered under several brand names.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Baer Brakes
HQ: United States
Website
- Description: Provider of performance brake solutions for automobiles, offering park brakes, calipers, abutments, clips, and dust and weather seals. Focuses on engineering design and technology, with components machined in-house and fit and finish completed in their warehouse, all within the same community.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Kemperle
HQ: United States
Website
- Description: Provider of auto paint, body and refinishing equipment, and support services for collision centers. Offers a wide range of automotive paints, necessary auto body repair equipment, technical support with hands-on training and shop audits, training programs on-site and at training centers, and assistance with OEM certification and OSHA compliance to improve productivity and profitability.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Freedman Seating
HQ: United States
Website
- Description: Provider of seating solutions for buses, rail, marine, and commercial vehicles, including seats for delivery trucks, camper vans, RVs, and commercial vans. Offers transportation-grade upholstery, SeatLink system for monitoring and managing seating arrangements and conditions, passenger sneeze guards, social distance seat bands, and The Wall Flip space-saving seating.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Freedman Seating company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Directed
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Directed
2.2 - Growth funds investing in similar companies to Directed
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4 - Top valuation comps for Directed
4.2 - Public trading comparable groups for Directed
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