Company profile: Rough Country
1.1 - Company Overview
Company description
- Provider of aftermarket suspension products and off-road accessories for trucks, Jeeps, UTVs and ATVs, including tonneau covers. Portfolio covers ~90% of truck and Jeep models on the road. Offers installation through a network of installers. Headquartered in Dyersburg, TN.
Products and services
- Suspension Products: Rough Country engineers aftermarket-grade assemblies enhancing off-road capability and vehicle performance, covering ~90% of truck and Jeep models on the road
- UTV/ATV Products: Rough Country creates UTV/ATV-specific components that elevate performance and functionality for both work and recreational applications, supporting off-road use
- Tonneau Covers: Rough Country supplies truck-specific assemblies in folding, retractable, and roll-up formats to protect cargo and improve vehicle aesthetics
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Rough Country
Wynn's
HQ: United States
Website
- Description: Provider of sealing products and technology and automotive maintenance and repair solutions. Develops advances for the automotive industry and offers Wynn's Friction Proofing Oil and products for engines, fuel systems, diesel engines, coolants, and transmissions, sold directly and through a worldwide distributor network.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Little John Bikes
HQ: Germany
Website
- Description: Provider of bicycles, e-bikes, accessories and modern mobility solutions for cyclists of all ages for everyday, leisure, and sporting use. Founded in 1997, LJB is a leading specialist dealer in Germany with a focus on expansion in the new federal states, offering a diverse product portfolio and a wide range of services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Little John Bikes company profile →
Andersen Biler
HQ: Denmark
Website
- Description: Provider of authorized sales and service for Ford and authorized dealer of Citroën, Hyundai, Mitsubishi, Nissan, Opel and Suzuki, operating six stores in Zealand. Also an authorized service partner for Dacia, Renault and Volvo, dealing in the sale of used cars.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Andersen Biler company profile →
Service Truck Depot
HQ: United States
Website
- Description: Provider of upfit service trucks and distributor of commercial trucks and equipment, offering service bodies, mechanics trucks, flatbed, stake, and dump bodies, plus upfit accessories. Handles inquiries via phone and online applications.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Service Truck Depot company profile →
Safety Seal
HQ: United States
Website
- Description: Provider of tire repair products, manufacturing and distributing a full line including kits, repairs, chemicals, and replacement parts.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Safety Seal company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Rough Country
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Rough Country
2.2 - Growth funds investing in similar companies to Rough Country
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4 - Top valuation comps for Rough Country
4.2 - Public trading comparable groups for Rough Country
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