Company profile: CDK Global
1.1 - Company Overview
Company description
- Provider of integrated data and technology solutions for automotive retail, including the CDK Dealership Xperience platform, digital retail tools that support hybrid car-buying, Elead CRM, OEM solutions to enhance OEM–dealer collaboration, and data and intelligence tools for ISVs. Also publishes an annual Friction Points Study to help dealers improve customer relationships.
Products and services
- Digital Retail Tools: Modular products supporting hybrid car-buying, enabling customers to start purchases online and finish in-store, including Connected Store for digital quotes/loans/payments and Elead CRM for lead generation
- CDK Dealership Xperience: Enterprise-grade platform offering integrated suites that elevate consumer experience and streamline dealership operations across marketing, selling, and servicing vehicles
- Data and Intelligence Solutions: Data-driven tools enabling Independent Software Vendors to integrate with and sell to dealers by leveraging data insights that drive dealership success across the retail lifecycle
Key contacts
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Financial details
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1.2 - Competitors and similar companies to CDK Global
IntellaCar
HQ: United States
Website
- Description: Provider of automotive expertise from a passionate team of specialists with decades of experience.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
View full IntellaCar company profile →
TradeMotion
HQ: United States
Website
- Description: Provider of e-commerce solutions for dealers and manufacturers to sell automotive parts and accessories online more efficiently and profitably, including Parts.com, the largest online marketplace for original equipment manufacturer (OEM) parts and accessories.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Fullpath
HQ: United States
Website
- Description: Provider of the automotive industry’s leading Customer Data and Experience Platform (CDXP), enabling dealers to unify siloed first-party data and leverage it to create hyper-personalized customer experiences, turning first-party data into customers for life.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Shop-Ware
HQ: United States
Website
- Description: Provider of cloud-based auto shop management software for the automotive aftermarket, offering workflow, customer communication, and financial reporting; tools include TechApp for technician inspections, Digital Vehicle Experience (DVX) for customer engagement and selling, Multishop analytics for multi-location management, and Auto Shop Capacity for daily workflow and profitability optimization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Shop-Ware company profile →
vAuto
HQ: United States
Website
- Description: Provider of industry-leading inventory management solutions for automotive dealers, leveraging superior retail/wholesale market data and data science-driven insights across the lifecycle of new and used inventory. Offerings include ProfitTime GPS, Provision, Conquest, Stockwave, Intelligent Promotion, and SnapLot 360 for sourcing, acquisition, appraisal, pricing, stocking, listing, merchandising, and 360° vehicle media.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full vAuto company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for CDK Global
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to CDK Global
2.2 - Growth funds investing in similar companies to CDK Global
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4 - Top valuation comps for CDK Global
4.2 - Public trading comparable groups for CDK Global
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