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Company profile: Omniture

1.1 - Company Overview

Omniture Logo

Omniture

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of online marketing and web analytics solutions, offering advanced analytics and segmentation (SiteCatalyst, Discover, Data Warehouse), search marketing (SearchCenter), optimization and advanced testing and targeting (Offermatica, TouchClarity), and a marketing integration platform (Genesis) to help clients manage and enhance business initiatives.

Products and services

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Key contacts

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Financial details

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1.2 - Competitors and similar companies to Omniture

Scout Analytics Logo

Scout Analytics

HQ: United States Website
  • Description: Provider of cloud-based recurring revenue management solutions to maximize customer lifetime value and digital revenue optimization, enabling publishers to increase ARPU by 10-15% via a SaaS application that leverages patent-pending behavioral analytics to target and monetize user engagement; in use at over 70 publishers.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Scout Analytics company profile →
MorphL Logo

MorphL

HQ: Romania Website
  • Description: Provider of digital products and services that democratize AI, helping mid-size e-commerce companies adopt AI by lowering integration barriers, consisting of a fully automated suite of predictive models usable across the enterprise.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full MorphL company profile →
Ocient Logo

Ocient

HQ: United States Website
  • Description: Provider of a hyperscale data analytics platform for rapid analysis of massive datasets (tens of terabytes to exabytes; trillions or quadrillions of rows; billions of rows/sec ingress), offering the Ocient Hyperscale Data Warehouse for real-time analytics and OLAP, OcientML, OcientGeo, and flexible cloud or on-prem deployment.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Ocient company profile →
SEON Logo

SEON

HQ: Hungary Website
  • Description: Provider of a command center for fraud prevention and AML compliance that enriches data, provides context, and directs action. The platform powers smarter risk decisions by enriching customer profiles, flagging suspicious behavior, and streamlining compliance workflows in one place to help companies stop fraud without slowing growth.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full SEON company profile →
FixStream Logo

FixStream

HQ: United States Website
  • Description: Provider of a data integration and analytics platform for big data correlation and application centricity across vast, multi-tiered datacenters and cloud, focused on datacenter and cloud management and delivering essential correlations that transcend domains to make silos redundant.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full FixStream company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Omniture

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Omniture

2.2 - Growth funds investing in similar companies to Omniture

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4 - Top valuation comps for Omniture

4.2 - Public trading comparable groups for Omniture

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4.3 - M&A Transactions similar to Omniture

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Omniture

What does Omniture do?

Omniture is a provider of online marketing and web analytics solutions, offering advanced analytics and segmentation (SiteCatalyst, Discover, Data Warehouse), search marketing (SearchCenter), optimization and advanced testing and targeting (Offermatica, TouchClarity), and a marketing integration platform (Genesis) to help clients manage and enhance business initiatives.

Who are Omniture's competitors?

Omniture's competitors and similar companies include Scout Analytics, MorphL, Ocient, SEON, and FixStream.

Where is Omniture headquartered?

Omniture is headquartered in United States.

How many employees does Omniture have?

Omniture has 1,000 employees 🔒.

When was Omniture founded?

Omniture was founded in 2010 🔒.

What sector and industry vertical is Omniture in?

Omniture is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Omniture

Who are the top strategic acquirers in Omniture's sector and industry

Top strategic M&A buyers and acquirers in Omniture's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Omniture?

Top strategic M&A buyers groups and sectors for Omniture include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Omniture's sector and industry vertical

Which are the top PE firms investing in Omniture's sector and industry vertical?

Top PE firms investing in Omniture's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Omniture's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Omniture's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Omniture's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Omniture include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Omniture's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Omniture?

The key public trading comparables and valuation benchmarks for Omniture include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Omniture for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Omniture with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Omniture's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Omniture with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Omniture's' sector and industry vertical?

Access recent funding rounds and capital raises in Omniture's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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