Company profile: Illumination Research
1.1 - Company Overview
Company description
- Provider of full-service market research and strategy consulting, conducting global customer research to fuel growth and deliver deep insights. Offerings include Pop-Up Community, Speed Suite, Virtual View Portable Wall for shopper and packaging studies, Retail Live real-store testing, Ideation Lab with overnight screener, and Immersion Excursion consumer immersions.
Products and services
- Ideation Lab: Architects workshop-based research and innovation sessions to create new ideas, incorporating an overnight idea screener for rapid concept vetting and prioritization
- Immersion Excursion: Delivers ethnography-driven immersive experiences to understand how target consumers live, shop, and play, observing behaviors across authentic daily contexts to inform understanding
- Pop-Up Community: Engineers custom-engineered, short-term communities to study consumer behavior over a specific time period, enabling targeted observation within defined windows.
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Illumination Research
Glacier Media
HQ: Canada
Website
- Description: Provider of data, media, and digital platforms: environmental risk data for North American commercial real estate (ERIS); residential real estate listings and property insights (REW); agricultural media, insights, events, and market subscriptions (Glacier FarmMedia); EHS audit guides and compliance tools (STP ComplianceEHS); mining data, analysis, and career support; and local news, community information, and classifieds.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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HB Communications
HQ: Australia
Website
- Description: Provider of audiovisual system integration services in North America, taking a holistic approach that aligns six service areas to clients' communication ecosystems: strategy & design, build & integrate, support & maintain, innovate & evolve, proactive monitoring, and broadcast media, including design and build of media facilities with advanced audio and media workflows.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Netscribes
HQ: United States
Website
- Description: Provider of market intelligence and content management services across the research and information value chain, delivering end-to-end, research-driven solutions that support sales, marketing, product development, and innovation. Offers strategic insights on global trade dynamics, the consulting industry, and emerging technologies including Battery-as-a-Service, oncology diagnostics, and AI-powered mental health.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Precision Strategies
HQ: United States
Website
- Description: Provider of integrated strategy and marketing services for enterprises, offering strategic communications (media relations, message development, crisis management), digital and social campaigns, data and analytics, video and creative, branding, advertising, mobilization and campaigns, and events and experiential marketing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Precision Strategies company profile →
Ocean Outdoor
HQ: United Kingdom
Website
- Description: Provider of large-format digital out-of-home advertising at iconic, super-premium landmark locations, offering DOOH technology solutions such as DeepScreen 3D, Vehicle Detection Technology, SimplyFi Wi‑Fi sponsorship, and Augmented Reality; managing BFI IMAX advertising; operating full-motion city center networks The Loop and The Grid; and investing in data including screen-enabled Wi‑Fi, facial detection, and geolocation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Ocean Outdoor company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Illumination Research
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Illumination Research
2.2 - Growth funds investing in similar companies to Illumination Research
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4 - Top valuation comps for Illumination Research
4.2 - Public trading comparable groups for Illumination Research
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