Company profile: R/GA
1.1 - Company Overview
Company description
- Provider of advertising and marketing services via an international advertising agency headquartered in New York. Offers brand design (e.g., Android global brand redesign), direct-to-consumer experience transformation (e.g., United Colours of Benetton revamp), and AI-powered web experiences such as PAM, a pitch mentor that lets founders practice and get instant, personalized feedback.
Products and services
- United Colours of Benetton Transformation: Revamps Benetton’s global-scale direct-to-consumer experience, delivering a redesigned experience that resulted in a significant revenue increase
- Android Global Brand Redesign: Engineers an adaptive brand system for Android, evolving it to be more open and reflective of users’ creativity and character
- PAM - A Pitch Ai Mentor: Delivers an AI-powered web experience that offers founders a platform to practice their pitch and receive instant, personalized feedback
Key contacts
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Financial details
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1.2 - Competitors and similar companies to R/GA
Copublica
HQ: Denmark
Website
- Description: Provider of consultancy services and solutions for lead management and lead conversion processes.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Modagrafics
HQ: United States
Website
- Description: Provider of transportation services specializing in graphics and signage.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Sustena Group
HQ: United States
Website
- Description: Provider of business-to-business brand development and go-to-market services, specializing in business services, healthcare, and technology. Based in New York City, the firm partners with executive leaders of investor-backed, growth-focused businesses to transform brands into strategic business assets.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Sustena Group company profile →
Acceleration Partners
HQ: United States
Website
- Description: Provider of partnership marketing services, managing affiliate and influencer programs for 200+ brands across 40+ countries. Offerings include full program management, global and regional program expansion, influencer program management, custom program design, partnership optimization, and data-driven evaluations and recommendations to improve performance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Acceleration Partners company profile →
WPP
HQ: United Kingdom
Website
- Description: Provider of creative transformation through integrated communications, experience, commerce, and technology, offering an AI-powered marketing operating system (WPP Open); media buying and planning via GroupM; advertising, marketing, and public relations through Ogilvy; integrated digital marketing with VML; marketing content production from Hogarth; and strategic communications by Burson.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full WPP company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for R/GA
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to R/GA
2.2 - Growth funds investing in similar companies to R/GA
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4 - Top valuation comps for R/GA
4.2 - Public trading comparable groups for R/GA
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