Company profile: Grey
1.1 - Company Overview
Company description
- Provider of global advertising and marketing services delivering cross-platform brand experiences and consumer connections. Offerings include culturally relevant advertising campaigns, Famously Effective ideas, interactive digital experiences, inclusive design projects to improve accessibility, and B2B advertising. Serving one-fifth of the Fortune 500 in 96 countries; parent company WPP.
Products and services
- Famously Effective Ideas: Grey develops platform-agnostic ideas that inspire and activate brands and audiences, focusing on cultural relevance and impact to create lasting consumer connections and brand experience breakthroughs
- Advertising Campaigns: Grey engineers cross-platform advertising campaigns that integrate cultural elements to engage audiences and promote brands across various media platforms, architecting culturally attuned narratives
- Interactive Experiences: Grey architects large-scale interactive experiences, exemplified by the Coca-Cola Times Square billboard, engaging audiences through innovative digital interactions and immersive brand touchpoints
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Grey
Quantive
HQ: United States
Website
- Description: Provider of a strategy execution platform based on the OKR management methodology that embeds strategic context, priorities, and progress into day-to-day operations to help organizations excel at execution; serving over 2,000 global customers across enterprises, not-for-profits, startups, and governments.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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JE Consulting
HQ: United Kingdom
Website
- Description: Provider of outsourced marketing and unified digital strategies for small and medium-sized businesses and professional firms, offering strategic planning, management, and production across social media management, website optimization, PPC, SEO, and direct marketing via email and print to build brand engagement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full JE Consulting company profile →
Integrated Digital Strategies
HQ: United States
Website
- Description: Provider of complete online and digital marketing solutions that meet the specific needs of client's business.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Integrated Digital Strategies company profile →
Traffic Today
HQ: The Netherlands
Website
- Description: Provider of online marketing services, including SEO, search engine advertising, social media management, consultancy, and linkbuilding (including international linkbuilding), to improve website visibility and rankings, drive targeted traffic, and increase brand awareness and engagement; also offers secondment and strategy services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Traffic Today company profile →
Taradel
HQ: United States
Website
- Description: Provider of a marketing ecommerce platform for businesses, franchisees, and agencies, offering direct mail services (including postcards and brochures), Every Door Direct Mail (EDDM), personalized mail with targeted mailing lists, direct mail retargeting to website visitors, and digital advertising solutions such as Google Display Ads.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Taradel company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Grey
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Grey
2.2 - Growth funds investing in similar companies to Grey
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4 - Top valuation comps for Grey
4.2 - Public trading comparable groups for Grey
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