Company profile: CMB
1.1 - Company Overview
Company description
- Provider of data-driven market research and consulting, partnering with leading brands to deliver critical insights for confident, strategic decision-making. Offerings include AI + HI solutions integrating artificial and human intelligence, advanced analytics, brand health assessment, customer journey and loyalty analysis, growth and innovation research, and market strategy and segmentation.
Products and services
- Market Strategy: enterprise-grade targeting and identification of market segments to create opportunities and build competitive brands, delivering critical insights for confident, strategic decision-making
- Advanced Analytics: statistically rigorous quantitative techniques analyze data and deliver insights for strategic decisions, supporting data-driven, confident decision-making
- AI + HI Systems: hybrid integration of artificial and human intelligence supports decision-making through advanced research methods, delivering critical insights for strategic choices
Key contacts
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Financial details
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1.2 - Competitors and similar companies to CMB
Hybrid Theory
HQ: United Kingdom
Website
- Description: Provider of programmatic, data-driven advertising, harnessing technology and talent to power smarter advertising across the full customer journey.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Trader Interactive
HQ: United States
Website
- Description: Provider of online marketplaces and digital advertising and marketing services for lifestyle vehicles, serving powersports, recreational vehicles, commercial trucks and equipment; brands include CycleTrader.com, RVTrader.com, RV Web Services, Commercial Web Services and CommercialTruckTrader.com.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Trader Interactive company profile →
Imaginuity
HQ: United States
Website
- Description: Provider of full-service digital marketing and consultancy managing today's marketing ecosystem to drive efficient customer conversions. Offers Pylot for multi-location online presence and integrated marketing; AdScience customer data platform; end-to-end direct mail; demand generation; lead generation; and brand experience spanning strategy, positioning, creative, and user experience.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Imaginuity company profile →
Stellar Global
HQ: United Kingdom
Website
- Description: Provider of retail agency services including branding, innovative product design, data analytics, and virtual merchandising. Offers dedicated retail teams, management of physical and online brand stores, placement of trained experts in third-party retail, virtual shopping experiences, social selling, and live chat and video shopping with real-time advice and product demonstrations.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Stellar Global company profile →
BackBay Communications
HQ: United States
Website
- Description: Provider of strategic branding, marketing, and public relations services focused on financial services. Takes a brand-centric approach to developing positioning and building integrated communications programs, offering marketing strategy, content development, creative design, and multi-channel distribution.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full BackBay Communications company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for CMB
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to CMB
2.2 - Growth funds investing in similar companies to CMB
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4 - Top valuation comps for CMB
4.2 - Public trading comparable groups for CMB
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