Company profile: August
1.1 - Company Overview
Company description
- Provider of smarter home access products and services, including the August Wi-Fi Smart Lock that installs over existing deadbolts for remote app control; the Yale Approach Lock with Wi-Fi and Keypad Touch; August Smart Keypad for keyless entry; DoorSense for door status; August Doorbell Cam to see/speak with visitors; and the August Home App for remote access and guest management.
Products and services
- August Wi-Fi Smart Lock: A deadbolt-compatible smart lock enabling remote lock/unlock via the app, installing inside the door over the existing deadbolt and using smartphones instead of keys
- August Home App: An app-based control platform for August smart devices, delivering remote access, activity tracking, and guest access management directly from smartphones
- Yale Approach Lock with Wi-Fi and Keypad Touch: A Wi-Fi-integrated, keypad-touch lock enabling keyless entry and compatible with August and Yale Access Apps for smartphone-based control
Key contacts
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Financial details
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1.2 - Competitors and similar companies to August
ADT
HQ: United States
Website
- Description: Provider of security, automation, and smart home solutions for consumer and business customers in the United States, offering customizable home security systems with professional installation or ADT Self Setup, 24/7 professional monitoring, SMART Monitoring to verify or cancel alarms via text, sales and installation of Google Nest products, and the ADT+ mobile app for remote control and notifications.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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DoorBird
HQ: Germany
Website
- Description: Provider of IP video door stations that replace existing doorbells and connect via WiFi or Ethernet to deliver instant alerts, video and audio calls, smart home compatibility, night vision, and motion sensing with bank-level encryption. Product lineup includes stainless steel models with options for multiple call buttons, keypad and display modules, and vertical or horizontal wall or flush mounting (e.g., D2101V, D2102V, D2103V, D2101KV, D21DKV, D21DKH).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Total Recall
HQ: United States
Website
- Description: Provider of video-centric security technology specializing in citywide and campus-wide surveillance, safe cities initiatives, complex wireless networks, enterprise-level video management systems, and command centers. Offers design, installation, and service of electronic security; fire alarm & life safety; digital transformation (cloud, IoT, 5G, AI); cybersecurity; program management; and audio-visual solutions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Total Recall company profile →
Genetec
HQ: Canada
Website
- Description: Provider of IP-based security systems, offering a unified platform for video surveillance, access control, and automatic license plate recognition, leveraging network technology.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Genetec company profile →
Thermal Radar
HQ: United States
Website
- Description: Provider of 360-degree thermal surveillance systems, featuring a continuous, self-contained camera delivering high-definition infrared monitoring, edge analytics, and integration with popular VMS. Offerings include Thermal Radar for network-based 360° detection, Hydra with PTZ identification, Mobile Sentry and Tower Sentry for solar-powered rapid deployment, and Banshee for 360° detection with nonlethal deterrence.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Thermal Radar company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for August
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to August
2.2 - Growth funds investing in similar companies to August
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4 - Top valuation comps for August
4.2 - Public trading comparable groups for August
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